Babble.com | |
Logocaption: | The Babble.com logo |
Company Type: | Subsidiary |
Type: | Blog |
Founder: |
|
Location City: | Burbank, California |
Location Country: | United States |
Area Served: | Worldwide |
Key People: | |
Products: | Microblogging |
Parent: | Disney Consumer Products and Interactive Media (The Walt Disney Company) |
Advertising: | Native |
Registration: | Optional |
Current Status: | Defunct (2018) |
Babble was an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
In early 2019, it was announced that Babble had been shut down.[2] [3]
Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[4] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[5] and was acquired by Disney Interactive Media Group in 2011.[6] [7]
The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field."[8]
Time magazine listed Babble.com as one of the 50 Best Websites of 2010,[9] while Forbes named Babble as one of the Top 100 Websites for Women.[10]
Babble advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[11]