Brigitte (magazine) explained
Brigitte is a biweekly women's magazine in Germany[1] which has been in circulation since 1886.
History and profile
The magazine was first published in 1886 under the name Das Blatt der Hausfrau (German: Housewife’s Journal).[2] [3] Its target audience was the middle-class bourgeois housewife and the magazine often covered articles about child-rearing and foods.[2] During World War II it stopped publication.[2]
The magazine was relaunched in 1949 and was renamed as Brigitte in 1954.[2] [4] Brigitte merged with another women's magazine Constanze in 1969.[4]
Brigitte is published every two weeks by Gruner + Jahr.[1] Its headquarters is in Hamburg.[5] The magazine launched its website in April 1997.[6] The target audience of the magazine is both housewives and working women.[7]
Andreas Lebert and Brigitte Huber served as co-editors of Brigitte.[8] Lebert, after serving in the post from 2002 to 2012, left the magazine to become editor-in-chief of Zeit Wissen magazine.[9]
In 2010 the magazine began to employ women who were not professional models.[10]
Circulation
Brigitte had a circulation of 150,000 copies in 1926.[2] It was 940,700 copies in 1999.[11] During the fourth quarter of 2000 its circulation rose to 958,258 copies.[12] In 2001 it was one of top 50 women's magazine worldwide with a circulation of 958,000 copies.[13] In 2004 the magazine had a circulation of 771,281 copies.[14] Its circulation was 693,248 copies in 2010.[15] Brigitte was the best-selling women's magazine in the first quarter of 2018 with a circulation of 389,279 copies.[16]
See also
Literature
- Dora Horvath. (2000). Bitte recht weiblich! Frauenleitbilder in der deutschen Zeitschrift Brigitte 1949-1982. Chronos Verlag, Zurich.
- Sylvia Lott-Almstadt. (1986). Brigitte 1886-1986, Chronik einer Frauenzeitschrift. Gruner + Jahr AG & Co, Hamburg.
Notes and References
- Web site: Magazines in the reading room. Goethe-Institut. 9 August 2014.
- Nina Sylvester. Before Cosmopolitan. Journalism Studies. 2007. 8. 4. 550–554. 10.1080/14616700701411953.
- Book: John Sandford. Encyclopedia of Contemporary German Culture. London; New York. Routledge. 978-1-136-81603-1. 199. 2013.
- Book: Catherine C. Fraser. Dierk O. Hoffmann. Pop Culture Germany!: Media, Arts, and Lifestyle. Santa Barbara, CA; Denver, CO; Oxford. 2006. ABC-CLIO. 978-1-85109-733-3. 200.
- Book: Western Europe 2003. 2002. Europa Publications. 978-1-85743-152-0. 294. 5th. London; New York.
- Ulrich Kaiser. The Effects of Website Provision on the Demand for German Women's Magazines. NBER Working Paper. 8806. February 2002. 10.3386/w8806. free.
- Katharina M. Dallmann. Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach. European Journal of Marketing. 2001. 35. 11/12. 0309-0566. 10.1108/EUM0000000006478. 1320–1341.
- http://woman.brigitte.de/service/presse/pressemitteilungen/online-print-1035472/ BRIGITTE führt Chefredaktionen zusammen
- Web site: Lebert becomes editor-in-chief of ZEIT WISSEN. Media Bulletin. 5 October 2013. Veronika Wehner. 15 July 2013. https://web.archive.org/web/20131006172348/http://www.featuresexec.com/bulletin/news_article.php?id=20359#.Uk_fJWRJVgs. 6 October 2013. dead.
- News: Top German magazine trades models for "real" women. 14 November 2014. Deutsche Welle. 7 January 2010.
- Book: Ingomar Kloss. Ingomar Kloss. Advertising Worldwide: Advertising Conditions in Selected Countries. https://books.google.com/books?id=8-kg-A7_nyAC&pg=PA130. 2001. Springer. 978-3-540-67713-0. 130. Berlin; Heidelberg; New York. Advertising in Germany.
- News: Fiona Jebb. Campaign report on Germany. 30 March 2015. Campaign. 13 April 2001.
- Web site: Top 50 Women's magazines worldwide (by circulation). Magazines. 30 March 2015. dead. https://web.archive.org/web/20150402101746/http://www.magazine.org.tw/events/school/report/wmt/Top50Womens.pdf. 2 April 2015.
- Web site: Women's Magazines in Germany. Gruner+Jahr. 1 March 2015. Hamburg. March 2005. dead. https://web.archive.org/web/20160304032933/http://www.bleispa.it/_uploads/news/docnews396.pdf. 4 March 2016.
- Web site: World Magazine Trends 2010/2011. FIPP. 4 April 2015. dead. https://web.archive.org/web/20150402165145/http://www.revistas-ari.com/attachments/209_WMT_2010_2011_Europe.pdf. 2 April 2015.
- Judith Pörschke. ‘I am luckily not the only one’ Analyzing the readers’ interpretations of texting advice in women’s magazines. Malmö University. MA. 2020. 18.