Cheezels Explained

Cheezels
Type:Cheese puffs
Currentowner:Snack Brands Australia
Markets:Oceania
Previousowners:Malaysia:
Danone
Kraft Foods
Trademarkregistrations:Snack Brands Australia (Australia)
Cheezels
Mondelēz International (Malaysia)
Cheezels
Tagline:Finger-Licious Fun! (Australia)
Cheezels (Original Cheese flavour)
Kj:2220
Carbs:56.4 g
Sugars:4.9 g
Fibre:1 g
Fat:30.9 g
Satfat:14.9 g
Transfat:0.4 g
Monofat:11.6 g
Polyfat:4.0 g
Protein:6.9 g
Potassium Mg:114
Sodium Mg:1200
Source Usda:1

Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.

In some countries they are distributed by Laura Matte (which since 2016 has been owned by Universal Robina Corporation,[1] and previously by The Real McCoy Snackfood Company[2]). In Malaysia, Cheezels were originally produced by Danone and later by Kraft Foods, and are currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are manufactured by Bluebird Foods Ltd a PepsiCo company.

History

According to any modern packet of Cheezels, the snack entered the market in 1971.[3] Company folklore has it that the creative team were stuck for a name when the boss chipped in with "Just call 'em Cheezels".

As of 2017 Cheezels are gluten free.[4]

Flavours

Usually, Cheezels are made from corn and rice,[5] and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as:

See also

Notes and References

  1. News: Whalley. Jeff. Cheezels sail offshore as chip company sells to Universal Robina Corporation. 30 July 2017. Herald Sun. 17 August 2016.
  2. Web site: The Real McCoy Snackfood Company . THE REAL McCOY BUYS ARNOTT’S SALTY SNACK FOODS . The Real McCoy Snackfood Company . April 29, 2008 . October 7, 2015 . dead . https://web.archive.org/web/20080506191345/http://therealmccoy.com.au/site/news/news_29.04.08.htm . May 6, 2008 .
  3. Every modern packet of Cheezels.
  4. Web site: 2017-03-26 . March Gluten Free Finds • The Aussie Coeliac . 2024-07-13 . The Aussie Coeliac . en-AU.
  5. https://www.snackbrands.com.au/Cheezels Snack Brands Cheezels web page