DR Automobiles explained

DR Automobiles S.r.l.
Foundation:2006
Hq Location:Macchia d'Isernia, Italy
Key People:Massimo Di Risio (president)
Products:Automobiles
Revenue: (2023)

DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.

History

DR was founded by Massimo Di Risio in 2006.[1] As of 2008, the company had offices in Rome, Campobasso and Pescara.[2] [3]

Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand.[4] [5] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1.[6]

The company had a network of 20 dealers in Italy at the end of 2018.[7]

In 2020, DR launched their first sub-brand called Evo, which is based on BAIC vehicles.[8]

In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles.[9] [10] It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former pilot Jacky Ickx) with one model in offer, the ICH-X K2, based on the Beijing BJ40.[11] In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1;[12] in the same year the company acquired the O.S.C.A. brand from the Maserati family[13]

In 2024, DR introduced the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.[14]

Products

Current models

DR

EVO

ICH-X

Formerly known as ICKX between 2022 and 2024.

Sportequipe

Former models

DR

EVO

Notes and References

  1. http://www.odcec.pescara.it/files/Fondazione/Dispense/Dispense_2015/MancinelliDirittoFallimentare/10.%20XXXRelazione%20ex%20art.%20172.pdf Tribunale di Isernia
  2. Marek Brzeżański, Robert Jabłoński: Cars of the World. 2008 · 2009. Moto Media Print, Nowy Dwór Mazowiecki 2008,, page 323.
  3. Web site: Viaggia sugli spot il Suv low cost prodotto a Isernia . 2018-06-09 . Il Sole 24 ORE.
  4. Web site: Ciferri . Luca . 2008-12-08 . Italians to help Chery . 2024-05-17 . Automotive News Europe.
  5. Web site: Ally . 2009-03-09 . DR Motor to sell rebadged Chery cars by mid-'09 . 2024-05-17 . Gasgoo.
  6. Web site: 2009-03-03 . Chery launches DR Euro brand . 2024-05-17 . Autocar . en.
  7. Web site: I NOSTRI DEALERS. DR Motor Company S.p.A.. 2018-12-19.
  8. Web site: Grassi . Massimo . 2023-10-23 . Dove vengono prodotte le auto DR? . Where are DR cars produced? . 2024-05-17 . Motor1 Italia.
  9. Web site: 2022-10-26 . DR Automobiles Group’s new Italian brand unveils LPG hybrid Sportequipe 8 . 2024-05-17 . auto-gas.net . en-GB.
  10. Web site: Rigatto . Alessandro . 2022-10-17 . Sportequipe 8: la nuova top di gamma . 2024-05-17 . Alvolante.it . it.
  11. Web site: Gori . Gianmarco . 2022-06-17 . Sportequipe e ICKX, ecco a chi si rivolgono i due nuovi marchi DR . 2022-10-19 . Motor1 Italia . it.
  12. Web site: Modelli . Nuovi . 2023-02-13 . DR 1.0 EV - L'elettrica mignon ha quattro posti e prezzi sotto i 20 mila euro . 2024-05-17 . Quattroruote.it . it.
  13. Web site: Finanza . Industria e . 2022-09-19 . O.S.C.A. - Il proprietario della DR rilancerà lo storico marchio bolognese . 2024-07-19 . Quattroruote.it . it.
  14. News: Debutta in Italia il marchio Tiger . 18 April 2024 . alvolante.it . alvolante.it . 18 April 2024.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "DR Automobiles".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.