Dewan Farooque Motors Ltd. | |
Type: | Corporation |
Traded As: | DFML |
Foundation: | December 28, 1998 |
Location: | Karachi, Pakistan |
Key People: | Haroon Iqbal (Chairman) Waseem-ul-Haq Ansari (CEO) |
Parent: | Yousuf Dewan Companies |
Industry: | Automotive |
Products: | Automobiles |
Website: | http://www.yousufdewan.com/DFML/index.html |
Dewan Farooque Motors Limited (Urdu: {{nq|دیوان فاروق موٹرز لمیٹڈ) is a Pakistani automobile importer and manufacturer based in Karachi, Pakistan.[1] The major activities by the company are assembling, manufacturing and sale of vehicles.[2]
In 2016, the company agreed to resume production of vehicles of Indian multinational Mahindra & Mahindra's South Korea based subsidiary SsangYong, as Daehan-Dewan[3] [4] at its assembly plant in Sujawal.[1]
Dewan Farooque Motors Limited was incorporated on 28 December 1998.
Dewan Farooque partnered with Korean brands like Hyundai and Kia to produce its first car on January 15, 2000. The company received an extraordinary response especially for its Hyundai Santro and Hyundai Shahzore models. Company sales grew well until 2008 when it faced various challenges.[5] In 2009, automobile production stopped. After a gap of three years, Dewan Farooque Motors produced a few hundred cars in fiscal year 2014 and 2015 based on its old inventory. Dewan Farooque Motors in October 2016 announced that the company would start assembling vehicles in 2017 again.[6]
On 19 January 2018, Dewan Farooque Motors announced it has received approval for its Brownfield plant from the Engineering Development Board and is expected to resume vehicle production from February 2018. On February 25, 2018 Dewan launched a cargo pickup truck under the popular Shehzore nameplate in collaboration with Daehan Motors (Vietnam).[7] [8]
In May 2024, the company announced plans to launch a cargo pickup truck under the popular Shehzore nameplate in collaboration with Kia Motor Corporation. [9]
In 2024, Dewan Farooque Motors unveiled their plans of producing electric cars in collaboration with Eco-Green Motors Limited. The company announced that they will begin the production of EGML’s Honri-Ve (200KM and 300KM range) in August 2024 [10]