Hotel Diablo Explained

Hotel Diablo
Type:studio
Artist:Machine Gun Kelly
Cover:Machine Gun Kelly - Hotel Diablo.png
Recorded:2017–2019
Genre:
Length:37:28
Prev Title:Binge
Prev Year:2018
Year:2019
Next Title:Tickets to My Downfall
Next Year:2020

Hotel Diablo is the fourth studio album by American rapper Machine Gun Kelly. It was released on July 5, 2019, via Bad Boy Records and Interscope Records.[4] [5] The album was supported by four singles: "Hollywood Whore", "El Diablo", "I Think I'm Okay" with Yungblud and Travis Barker, and "Glass House" featuring Naomi Wild, with promotional single "Floor 13". The record is a rap rock album and followed less than 10 months after September 2018's Binge EP. The album's production also included Foster the People frontman Mark Foster.

It debuted at number five on the US Billboard 200. The album received generally positive reviews. Lyrically, the songs deal with problems with drugs, childhood family struggles, among other themes.

Background and promotion

Shortly after releasing the bonus tracks to Bloom (2017), Kelly announced he was going to start recording "album 4".[6] In late 2018, Kelly announced he had a title for the upcoming album.[7] [8] After the release of his second EP, he responded to a fan, stating that "no songs from the EP will be on album 4". He also stated that he had erased all material on the album that was already there, and would start again from scratch. One of the deleted songs, was a collaboration between MGK and Lana Del Rey, which never came to fruition.[9] [10] [11] On April 2, 2019, MGK posted a 16-second video snippet of a song along with the album title on social media.[12] [13] The video shows a girl in the bathtub with the album title looming above her.[14] Kelly revealed that he would be going on tour soon for the Hotel Diablo World Tour to promote the upcoming album.[15] On May 10, 2019, a 58-second video was posted, with Kelly rapping in preparation of the album. The song was rumored to be titled "Breaking News 2", a sequel to "Breaking News" from his 2013 mixtape Black Flag.[16] By the first week of June 2019, three singles from the album had been released.[17] [18] [19]

On June 11, 2019, Kelly announced the release date and shared a video of himself getting a head tattoo with the album name inked, with the caption reading "album comes JULY 5th".[20] On June 27, Kelly revealed the album cover art.[21]

Artwork and title

Kelly explained his personal thoughts in an interview with Beats 1 because of its nostalgic and dark feel, saying:[22]

In an interview with ALT923Radio, Kelly revealed that the original name of the album was Delirium. He explained why this didn't come to fruition:[23]

Singles

The first single was "Hollywood Whore", released on May 17, 2019.[24] The music video, directed by Jordan Wozy,[25] was released May 29, 2019. The song's lyrical content describes the music industry and how it can manipulate artists.[26]

The second single, "El Diablo", was released on May 31, 2019.[27] The music video, directed by Snuffy.NYC & Jimmy Regular, was released on July 25, 2019.[28] The song is a mention of all the people who thought MGK's career was "falling down" due to the feud between MGK and Eminem. He also expresses his thoughts on the people who MGK thinks they "took credit and became famous".[29]

The third single, "I Think I'm Okay", was released on June 7, 2019. Kelly released the song with Travis Barker and Yungblud.[30] The music video, directed by Andrew Sandler,[31] was released June 14, 2019.

The fourth single, "Glass House" was released on July 5, 2019. It features vocals from Naomi Wild. Its lyrical themes reveal mental struggles and drug problems, and being "all alone in a glass house".[32] [33]

Promotional singles

The song "Floor 13" was released on July 5, 2019. The song contains a cameo appearance from Kelly's daughter Casie at the end of the track.[34]

Critical reception

Markos Papadatos of the Canadian internet news service Digital Journal praised the lyrics and overall album sound and mood. He wrote "Overall, Machine Gun Kelly has released a solid new album, Hotel Diablo. It showcases his maturity and growth as a singer-songwriter and musician." Papadatos concluded with "Most impressive about Machine Gun Kelly is that the same energy that he exudes on this album, he displays on stage in a live setting, which is incredible." He gave the album an A rating.[35]

Jeremy Markus of The Cornell Daily Sun gave the album a positive review, while also stating the album is a powerful successor to 2018's Binge. He wrote, "Besides the improvement in writing, the album is simply much more enjoyable to listen to. Gone are the odd hooks and off-beat rapping from last year's project; they are replaced with intricate flows and a cohesive sound that spans across the entire production."[36]

A negative review came from Dhruva Balram of NME, who said that "Despite the potency of its material, the project's lyricism feels apathetic. While his contemporaries, from Juice WRLD to Post Malone, are pushing the envelope, crafting new sounds and forging new paths, MGK sticks to a tried-and-tested formula which, ultimately, feels bland. At times, the album feels stagnated, as if it's stuck in a 2012 timewarp." He concluded that it was "a formulaic album that's been re-worked with the same puzzle pieces: clever wordplay, catchy beats and enough meat on its body to keep it alive. But it doesn't have enough of those facets to be in any way distinguished."[37]

Commercial performance

Hotel Diablo debuted at number five on the Billboard 200, with 39,000 equivalent album units, 16,000 of that sum in album sales. It was his fourth top 10 album.[38] It dropped to number 20 in its second week, selling 20,585 album equivalent units.[39] In its third week on the chart, it dropped to number 38, selling 13,141 units.[40]

Charts

Weekly charts

Chart (2019)Peak
position
Latvian Albums (LAIPA)[41] 7
Lithuanian Albums (AGATA)[42] 9
Slovak Albums (ČNS IFPI)[43] 19

Year-end charts

Notes and References

  1. Web site: Clarke . Patrick . Machine Gun Kelly says he and Yungblud are 'like Elton John and Jimi Hendrix back in the day' . . 5 January 2021.
  2. Web site: Johnson . Zoe . Machine Gun Kelly Blames Eminem for Why People Didn't Like Hotel Diablo Album . 5 January 2021.
  3. Web site: Eustice . Kyle . MACHINE GUN KELLY BLAMES EMINEM BEEF FOR 'HOTEL DIABLO' ALBUM'S LUKEWARM RECEPTION . 5 January 2021.
  4. Web site: Machine Gun Kelly Reveals 'Hotel Diablo' Release Date With New Head Tattoo. hotnewhiphop.com. June 30, 2019.
  5. Web site: Machine Gun Kelly Unveils 'Hotel Diablo' Album Release Date & Head Tattoo. HipHopDX. June 30, 2019.
  6. Web site: Machine Gun Kelly back in the studio, teases new beats. www.altpress.com. June 29, 2019.
  7. Web site: @machinegunkelly on Instagram: 'i started a lot of shit in this jacket . grateful for the fans holdin it down while we were on tour!!! im back for album 4 : @j_wozy'. https://ghostarchive.org/iarchive/s/instagram/Bo5BDRElMQ8 . 2021-12-24 . registration. Instagram. June 29, 2019.
  8. Web site: @machinegunkelly on Instagram: 'fucking finally. '. https://ghostarchive.org/iarchive/s/instagram/BuK1A_Ilr9p . 2021-12-24 . registration. Instagram. June 29, 2019.
  9. Web site: Machine Gun Kelly ditches material for fourth album, starting from scratch. AltPress.
  10. Web site: @machinegunkelly on Instagram: ' @slimxx + @bazexx some killers on the beats. #EST4life quick bts of us creating the BINGE EP. new sounds comin on album 4. XX'. https://ghostarchive.org/iarchive/s/instagram/Bp3vIiHF5vr . 2021-12-24 . registration. Instagram. June 29, 2019.
  11. Web site: Machine Gun Kelly - Glass House Lyrics . Genius.
  12. Web site: colson on Twitter: 'gave it a name...album 4 … '. Twitter. June 29, 2019.
  13. Web site: Machine Gun Kelly Announces New Album 'Hotel Diablo'. Rap-Up. June 30, 2019.
  14. Web site: @machinegunkelly on Instagram: 'gave it a name...album 4 '. https://ghostarchive.org/iarchive/s/instagram/BvwXl10n3_3 . 2021-12-24 . registration. Instagram. June 29, 2019.
  15. Machine Gun Kelly Announces 'Hotel Diablo' Album & World Tour Dates. Billboard. June 29, 2019.
  16. Web site: @machinegunkelly on Instagram: 'I shouldn't have to remind y'all ... Hotel Diablo ... JUNE @djaycas @honorablecnote on the beat'. https://ghostarchive.org/iarchive/s/instagram/BxQwtTKn4d5 . 2021-12-24 . registration. Instagram. June 29, 2019.
  17. Web site: Hollywood Whore by Machine Gun Kelly on Apple Music. Apple Music. July 11, 2019.
  18. Web site: el Diablo by Machine Gun Kelly on Apple Music. Apple Music. July 11, 2019.
  19. Web site: I Think I'm OKAY by Machine Gun Kelly, YUNGBLUD and Travis Barker. Apple Music. July 11, 2019.
  20. Web site: Machine Gun Kelly Reveals Hotel Diablo Release Date As He Gets Album Title Tattooed On His Head. NME. June 29, 2019.
  21. Web site: Machine Gun Kelly Unveils Nostalgic "Hotel Diablo" Album Artwork. www.altpress.com. June 29, 2019.
  22. Web site: Machine Gun Kelly on his album "Hotel Diablo" . YouTube.
  23. Web site: Machine Gun Kelly Discusses Original Name of "Hotel Diablo" Record . YouTube.
  24. Web site: Hollywood Whore by Machine Gun Kelly on TIDAL. Tidal. June 29, 2019.
  25. Web site: Hollywood Whore by Machine Gun Kelly on TIDAL. Tidal. June 29, 2019.
  26. Web site: Machine Gun Kelly - Hollywood Whore Lyrics . .
  27. Web site: Listen to el diablo by Machine Gun Kelly on TIDAL. Tidal. June 29, 2019.
  28. Web site: Machine Gun Kelly - el Diablo [Official Music Video] ]. .
  29. Web site: Machine Gun Kelly - el Diablo Lyrics . .
  30. Web site: I Think I'm OKAY (with YUNGBLUD & Travis Barker). Spotify. June 29, 2019.
  31. Web site: Machine Gun Kelly, YUNGBLUD, Travis Barker – I Think I'm OKAY [Official Music Video]]. YouTube. June 30, 2019.
  32. Web site: Glass House [Explicit] [feat. Naomi Wild] ]. Amazon.
  33. Web site: Machine Gun Kelly - Glass House lyrics . .
  34. Web site: 10 things Machine Gun Kelly snuck on 'Hotel Diablo' that you probably missed . AltPress.
  35. News: Papadatos . Markos . Review: Machine Gun Kelly rocks on badass new album 'Hotel Diablo' . Digital Journal . July 7, 2019 . July 10, 2019.
  36. News: Markus . Jeremy . TEST SPIN Machine Gun Kelly — 'Hotel Diablo' . . July 9, 2019 . July 10, 2019.
  37. Balram . Dhruva . Machine Gun Kelly – 'Hotel Diablo' review . . July 5, 2019 . July 8, 2019.
  38. 'Revenge of the Dreamers III' Debuts at No. 1 on Billboard 200 Albums Chart. Billboard. Caulfield. Keith. July 14, 2019. July 15, 2019.
  39. Web site: ALBUM SALES (week 29, 2019): Big K.R.I.T., Lil Nas X, Dreamville, Chris Brown & more! . FreshHipHopRNB.
  40. Web site: ALBUM SALES (week 30, 2019): Beyoncé, Nas, Lil Nas X, Dreamville & more! . FreshHipHopRNB.
  41. Web site: Mūzikas Patēriņa Tops/ 28. nedēļa. lv. LAIPA. November 28, 2019. https://web.archive.org/web/20191010115014/https://www.parmuziku.lv/muzikas-zinas/latvija/muzikas-paterina-tops-28-nedela-8046. October 10, 2019.
  42. Web site: Savaitės klausomiausi (TOP 100). lt. AGATA. July 12, 2019. December 2, 2019.
  43. Web site: Top 100 Slovak Albums. International Federation of the Phonographic Industry. August 12, 2024.
  44. Top R&B/Hip-Hop Albums – Year-End 2019. Billboard. May 30, 2020.