KUVR (AM) explained

KUVR
City:Holdrege, Nebraska
Branding:KUVR 1380 & 96.9
Frequency:1380 kHz
Format:Classic hits
Class:D
Facility Id:27178
Coordinates:40.4406°N -99.4°W
Owner:Nebraska Rural Radio Association
Sister Stations:KRVN
Licensing Authority:FCC

KUVR (1380 AM) is a radio station broadcasting an classic hits music format.[1] Licensed to Holdrege, Nebraska, United States, the station is currently owned by Nebraska Rural Radio Association.[2]

History

KUVR was founded by Bill and Betty Rae Whitlock and went on the air October 22, 1956. It has occupied the same building in downtown Holdrege since 1958, which was previously occupied by Northwestern Bell Telephone Co.[3] In 1971, an FM station was added, KUVR-FM (later separated from KUVR, now KMTY).

Ownership

In May 2013, Armada Media traded KUVR and KMTY to Legacy Broadcasting in exchange for stations in Scottsbluff and North Platte. The transaction was consummated on October 11, 2013, with Legacy's purchase price pegged at $800,000.

Effective January 17, 2020, Legacy Communications sold KUVR, translator K245CK, and six sister stations to Nebraska Rural Radio Association for $1.75 million.

Notes and References

  1. Web site: Station Information Profile . Winter 2010 . . 2010-02-21 . dead . https://web.archive.org/web/20100301134627/http://www.arbitron.com/ . 2010-03-01 .
  2. Web site: KUVR Facility Record . United States Federal Communications Commission, audio division . 2010-02-21.
  3. Web site: KUVR Radio . Nebraska Prairie Museum . 2021-08-10 .