Lion Air Group Explained

PT Lion Group
Trading Name:Lion Air Group
Type:Private
Hq Location City:Lion Air Tower, Jakarta
Hq Location Country:Indonesia
Industry:Airline
Subsid:Airlines:

Other services:

  • Batam Aero Technic
  • Lion Bizjet
  • Lion Hotel & Plaza
  • Lion Parcel

PT Lion Group, dba Lion Air Group, is a privately owned, airline holding company, based in Indonesia.[1] The group consists of several airlines from Southeast Asia, currently Lion Air, Wings Air, Batik Air, Batik Air Malaysia, Thai Lion Air, and Super Air Jet. The Lion Air Group primarily competes with the Malaysian-based low-cost carrier AirAsia, Vietnamese-based low-cost carrier VietJet Air, and domestic competitor and national airline Garuda Indonesia.

History

See main article: Lion Air. The airline group is founded on the success of Lion Air, which was founded in 1999. With the growth of aviation and travel within Indonesia, Lion Air founded Wings Air in 2003, a regional carrier wholly owned by Lion Air.

Regional expansion

With the expansion of regional rival AirAsia into the Indonesian aviation market, the Lion Group established Malindo Air in 2012, to compete with AirAsia in the Malaysian aviation market.[2] The airline's name derived from a combination of the countries Malaysia and Indonesia.

Local competition from national airline Garuda Indonesia also arose in 2012, as Garuda announced intentions to form an off-shoot of its Citilink brand into its own low-cost carrier. Further intentions to expand Citilink were announced, such that it could compete with Lion Air in the domestic low-cost travel market.[3] In response, Lion Group announced a full-service competitor to Garuda Indonesia in the form of Batik Air.[4] [5]

To further expand into the region, Lion Air announced its intention to launch Thai Lion Air, based in Bangkok, Thailand. This would allow the group to further encroach on AirAsia's market share, as well as compete with local low-cost carrier Nok Air.[6] [7]

In 2017, the Lion Air Group managed to surpass 50% market share domestically for the first time.[8]

In 2021, after the launch of Super Air Jet, rumors arose that the airline belonged to Lion Air Group after the airline was headed by Ari Azhari, a former General Manager of Services for Lion Air Group. The airline however rejected any claims of formal ties with Lion Air and its subsidiaries.[9] [10] [11]

Operations

The Lion Air Group are based in three different countries in Southeast Asia and have several operations, most of which are airlines.

CountryCompanyService
Lion AirLow-cost carrier
Wings AirRegional airline
Batik AirFull-service airline
Super Air JetUltra low-cost carrier
Lion BizjetBusiness jet charter
Lion ParcelCourier/Freight transport
Lion Hotel & PlazaHospitality
Batik Air MalaysiaHybrid/medium service airline
Thai Lion AirLow-cost carrier
Sources: [12] [13]

Destination

See main article: List of Lion Air Group destinations.

Operators and fleet

Lion Air Group Fleet[14] [15] [16] [17] [18] [19]
AircraftIn ServiceOperator
Airbus A320-200106Batik Air
Super Air Jet
Airbus A320neo1Batik Air
Airbus A330-30011Batik Air
Lion Air
Airbus A330-9008Lion Air
Thai Lion Air
Airbus Helicopters EC1351Lion Bizjet
ATR 72-50020Wings Air
ATR 72-60057Wings Air
Batik Air Malaysia
Boeing 737-80080Lion Air
Batik Air
Batik Air Malaysia
Thai Lion Air
Boeing 737-900ER67Lion Air
Thai Lion Air
Boeing 737 MAX 817Batik Air Malaysia
Boeing 737 MAX 94Lion Air
Thai Lion Air
Hawker Beechcraft 900XP2Lion Bizjet

Subsidiary company

PT Lion Express
Trading Name:Lion Parcel
Parent:Lion Air
Foundation:Jakarta
Location:Indonesia
Key People:Farian Kirana (Chief Executive Officer)
Founders:Rusdi Kirana
Industry:Courier
Num Employees: 1.037 (2020)

Lion Parcel

PT. Lion Express also known as Lion Parcel is a subsidiary company of Lion Air Group, is the logistic company that serves nationwide and Asia. Their services is door-to-door delivery enhanced with Innovation and Technology.[20]

Environmental record

Lion Parcel has taken measures to control their environmental effect by use of electric vehicles produced by GESITS (PT Wika Industri Manufaktur). Lion Parcel changed vehicles in certain delivery fleets in order to use electric vehicles. Certain new vehicles use electricity, to which Lion Parcel hopes to reduce air pollution in Indonesia and carbon emission produced by conventional vehicle. With this initiative, they become the first logistic company in Indonesia that has implement the use of electric vehicles.[21] [22] [23]

Awards

See also

Notes and References

  1. Web site: Lion Group PT - Company Profile . Bloomberg . 19 April 2021.
  2. Web site: Sithraputhran . Siva . Lion Air to launch Malaysia-based budget airline . Reuters . 19 April 2021 . 11 September 2012.
  3. Web site: Citilink regional expansion will further intensify competition between Garuda Indonesia and Lion Air . CAPA . 19 April 2021 . 8 November 2012.
  4. Web site: Competition between Indonesian market leaders Lion and Garuda to intensify as Batik Air launches . CAPA . 19 April 2021 . 26 April 2013.
  5. Web site: Govindasamy . Siva . IATA: Lion's Batik Air to up the competition in Southeast Asia . FlightGlobal . 19 April 2021 . 9 June 2012.
  6. Web site: Osman . Nurfika . Thai Lion plans large expansion to capture Asian market . The Jakarta Post . 19 April 2021 . 2 November 2013.
  7. Web site: Lion Air new Thailand affiliate plans late 2013 launch, providing new competition for AirAsia & Nok . CAPA . 19 April 2021 . 24 September 2013.
  8. Web site: Indonesia domestic airline market: rapid growth, rivalry intensifies . CAPA . 19 April 2021 . 30 April 2018.
  9. News: 6 Fakta Super Air Jet. Kompas.com. 16 December 2022. 23 March 2023. Desi Intan. Sari. Anggara Wikan. Prasetya. id.
  10. News: Lion Bantah, Super Air Jet Seberapa Super Maskapai Baru Ini?. CNBC Indonesia. 4 May 2021. 23 March 2023. Jakarta. id. Tirta.
  11. News: Terbongkar! Ini Dia Sosok di Balik Super Air Jet, Maskapai Baru yang Bidik Konsumen Milenial. Kompas TV. 4 May 2021. 23 March 2023. Jakarta. Persada. Gading. Muliya. Deni.
  12. News: Sakzewski . Emily . Who owns Lion Air and what do we know about its safety record? . ABC News . 19 April 2021 . 30 October 2018.
  13. Web site: Kurniawan . Frendy . Konglomerat Kusnan & Rusdi Kirana: Bisnis dan Politik Lion Air . tirto.id . 19 April 2021 . Indonesian . 2 November 2018.
  14. Web site: Lion Air fleet details . Airfleets.net . 19 April 2021.
  15. Web site: Wings Air fleet details . Airfleets.net . 19 April 2021.
  16. Web site: Batik Air fleet details . Airfleets.net . 19 April 2021.
  17. Web site: Malindo Air fleet details . Airfleets.net . 19 April 2021.
  18. Web site: Thai Lion Air fleet details . Airfleets.net . 19 April 2021.
  19. Web site: About. Lion Bizjet. 23 March 2023.
  20. Web site: Lion Parcel . Tech in Asia . Tech in Asia . 7 December 2021 . EN.
  21. News: Kerja Sama dengan GESITS, Lion Parcel Dorong Penerapan Praktik Bisnis Berkelanjutan . 14 December 2021 . Kontan . 14 October 2021 . ID.
  22. News: Rohman . Chairul . Motor listrik GESITS jadi armada antar paket Lion Parcel . 14 December 2021 . 14 October 2021 . Antara News . ID.
  23. News: Silfia . Imamatul . Dukung Keberlanjutan Lingkungan, Lion Parcel Gunakan Kendaraan Listrik GESITS . 14 December 2021 . Wartaekonomi . 14 October 2021.
  24. News: Terus Berinovasi, Lion Parcel Menangkan Penghargaan The Best Digital Media Pada The Best Contact Center Indonesia 2021. 4 February 2022 . Kontan .
  25. News: Lion Parcel Sukses Meraih Penghargaan Marketeers OMNI Brands of The Year 2022. 30 June 2022. 23 March 2023. Kontan. id. Jakarta. Hamdhi. Akmalal. Yudho. Winarto.
  26. Web site: Pimpinan Kami. Lion Parcel. 23 March 2023. id.