On (song) explained

On
Type:single
Cover:BTS - On (featuring Sia).png
Caption:Sia remix cover
Artist:BTS / BTS featuring Sia
Length:4:06
Label:Big Hit
Language:Korean
Producer:Pdogg
Chronology:BTS
Prev Title:Black Swan
Prev Year:2020
Next Title:Stay Gold
Next Year:2020

"On" (stylized in all caps) is a song recorded by South Korean boy band BTS. It was released on February 21, 2020, as the second single from the band's fourth Korean-language album .[1] [2] A version featuring Australian singer Sia was also released and features on the digital and streaming version of the album.[3]

Background and release

On January 7, 2020, BTS announced their fourth Korean-language studio album .[4] The following day, the group shared a "comeback" map revealing a schedule split into four phases, with two singles. The first of which, "Black Swan" was released on January 17, 2020.[5] Exactly a month later, the group released the album's tracklist, revealing "On" as the album's lead single and a remix of the song featuring Australian singer Sia. According to Big Hit, the group organized the collaboration. "On" and the remix with Sia were made available for music download and streaming in various locations on February 21, 2020, through Big Hit. The tracklist for BTS' fourth Japanese studio album Map of the Soul: 7 ~ The Journey ~ was published on May 8, and included a Japanese version of "On".[6] The track was made available digitally simultaneously with the album on July 14, 2020, through Def Jam, Virgin and Big Hit.[7]

Composition

"On" was written by RM, August Rigo, Melanie Fontana, Michel Schulz, Suga, J-Hope, Antonina Armato, Krysta Youngs, Julia Ross, and its producer Pdogg. The song is composed in the key of A minor in a tempo of 106 beats per minute and runs for 4:06.[8] [9] [10] Lyrically, the song talks about how their success changed their lives, the sacrifices that they have made, and having the strength to continue their career despite "the unknown future."[11]

Reception

In her review for Clash magazine, Deb Aderinkomi called "On" a "quintessential BTS song".[12] Jae-Ha Kim of Variety, described the song as "anthemic, stadium-ready quality".[13] Writing for Time, Raisa Bruner noted that "On is already massive, kicking off with gospel-influenced organ, featuring propulsive percussion and a snare drum sing-along and tearing things up with an uplifting refrain" but Sia's presence "speaks to their ambitions to be taken seriously as a chart-topping pop act, regardless of language".[14]

Promotion

On February 19, it was announced that the band would release a 30-second video teaser of the lead single on TikTok, 12 hours ahead of the official release of the song on February 21.[15] The day after the song release, a Commentary Film was released showing the work UCLA Herb Alpert School of Music's Bruin Marching Band directors and team members had in the production of some of the songs on the album, and the essence of BTS' message.[16]

The band performed the song at the main concourse of Grand Central Station on The Tonight Show Starring Jimmy Fallon on February 24, 2020,[17] for what has been called "one of the most high-production episodes" of the show.[18] They also appeared in the Carpool Karaoke segment on The Late Late Show with James Corden.[19]

Commercial performance

In South Korea, "On" debuted at number eleven on the eighth issue of the Gaon Digital Chart, for the period February 16–22, with less than two days of tracking.[20] The following week, the single reached number one, becoming BTS' sixth track to do so.[21] It spent six weeks in the chart's top ten and was the 22nd best-performing song of February, peaking at number four on the Gaon Monthly Chart in March 2020.[22] [23] On the Billboard K-pop Hot 100, the single debuted at number 41 on the chart issue dated February 29, 2020. It peaked atop the chart the following week and maintained the lead position for three consecutive weeks.[24] In Malaysia, the song debuted atop the RIM Charts, while the Sia remix peaked at number five on the chart.

In the United States, "On" debuted at number four on the Billboard Hot 100, becoming the highest-charting song by a Korean group in the country, with over 86,000 digital downloads sold in its release week.[25] It ranked at number 68 in its second week and left the chart afterwards.[26]

Music videos

Kinetic Manifesto Film: Come Prima

The first music video, dubbed "Kinetic Manifesto Film: Come Prima", was released on February 21, 2020, in conjunction with the release of the single and the album.[27] It shows BTS, World of Dance Season 2 champions The Lab, and the Blue Devils Drum and Bugle Corps performing the choreography near the Sepulveda Dam, adding a dance break that is now continuously used for promotion.[28]

It was the seventh most-watched online video in the first 24 hours, and the fifth most-watched YouTube video at the time; it gained 46.5 million views in this time frame.[29] [30]

Music video

The second official music video was released on February 28, 2020 at 0:00 KST.[31] Within minutes of its release, the video became the biggest YouTube premiere of all time with 1.54 million concurrent viewers.[32] [33] The video reached 10 million views in one hour, surpassing the record held by "Boy With Luv" as the fastest Korean video to achieve this.[34] The video contains references to various films and television shows, including The Maze Runner, Bird Box, The Handmaid's Tale, The Lion King, Game of Thrones, Narnia, and Dolittle. The video also includes a reference to the Biblical stories of Noah's Ark and Adam and Eve. The music video garnered 43.8 million views on its first day, surpassing Taylor Swift's "Look What You Made Me Do" as the seventh most-viewed video on YouTube in the first 24 hours.[35] After a number of fans on social media accused YouTube of removing millions of views from the video, presenting "a real-time tracker" as proof, the platform responded via Twitter that the disparity in the view count was a direct result of their verification process which determines whether views are real or bot-generated and then filters them accordingly.[36] The music video became BTS' 17th to cross 200 million views, doing so on October 16, 2020.[37]

In the video, RM is shown standing before a ruined boat surrounded by various animals; Jin rescues an injured dove—which he later revives—from a war-torn battlefield; Suga stands in a middle of a cult; J-Hope is inside a forest filled with broken trees as Jungkook's dying body lies behind him; Jimin is near a boy with a drum; V takes a blindfold off of a little girl; and Jungkook is seen running from a prison wearing thorny handcuffs. In front of V, a stone gateway opens to reveal a rock that resembles Pride Rock in The Lion King. Everyone except Jungkook arrives at the gates, while Jungkook removes his handcuffs and blows into a conch shell before the video cuts to a fortified base where BTS performs the dance break as meteors fall down around them. Trees around the rock began to shape into place, and Jungkook finds the group as they ascend the rock. The video ends with the text "No More Dream" (their debut single) that fades into only "Dream".

The making of the second video was released on March 2, 2020.[38]

Credits and personnel

Credits adapted from liner notes of Map of the Soul: 7.[39]

Charts

Weekly charts

Weekly chart performance for "On"
Chart (2020–2022)Peak
position
Estonia (Eesti Tipp-40)[40] 15
Greece (IFPI)[41] 27
Italy (FIMI)[42] 53
Lithuania (AGATA)[43] 18
Malaysia (RIM)[44] 1
New Zealand Hot Singles (RMNZ)[45] 4
Singapore (RIAS)[46] 3
South Korea (Gaon)1
US World Digital Song Sales (Billboard)[47] 1
US Rolling Stone Top 100[48] 7
Vietnam (Vietnam Hot 100)[49] 96

Yearly

Year-end chart performance for "On"
Chart (2020)Position
Hungary (Single Top 40)[50] 59
Japan (Japan Hot 100)[51] 84
South Korea (Gaon)[52] 20
Chart (2021)Position
South Korea (Gaon)[53] 157

Accolades

Awards and nominations for "On"
YearOrganizationAwardResultclass=unsortable
2020Melon Music AwardsBest Rap/Hip Hop[54]
MTV Video Music AwardsBest K-Pop Video[55]
Best Pop Video
Best Choreography
Nickelodeon Mexico Kids' Choice AwardsGlobal Hit[56]
RockbjörnenForeign Song of the Year[57]
2021Gaon Chart Music AwardsSong of the Year – February[58]
Music program awards
ProgramDate (16 total)
Music BankFebruary 28, 2020[59]
March 6, 2020[60]
March 13, 2020[61]
March 20, 2020[62]
Show! Music CoreFebruary 29, 2020[63]
March 7, 2020[64]
March 14, 2020[65]
March 21, 2020[66]
March 28, 2020[67]
InkigayoMarch 1, 2020[68]
March 8, 2020[69]
March 15, 2020[70]
Show ChampionMarch 4, 2020[71]
March 11, 2020[72]
March 18, 2020[73]
M CountdownMarch 5, 2020[74]
Weekly Popularity AwardMarch 2, 2020[75]
March 9, 2020
March 16, 2020
March 23, 2020
March 30, 2020

See also

Notes and References

  1. Web site: BTS' 'Map Of The Soul: 7' Tracklist Includes A Sia Feature On The Title Track. Chan. Daffany. February 17, 2020. Elite Daily. February 17, 2020.
  2. BTS Announce 'Map of the Soul: 7' Tracklist & Sia Collaboration 'On'. Herman. Tamar. February 16, 2020. Billboard. February 17, 2020. March 18, 2020. https://web.archive.org/web/20200318161806/https://www.billboard.com/articles/news/bts/8551146/bts-map-of-the-soul-7-tracklist-lead-single-sia-on. live.
  3. Web site: BTS Unveils Tracklist for "Map of the Soul: 7". Delgado. Sara. February 16, 2020. Teen Vogue. February 17, 2020.
  4. BTS Announces Release Date for New Album Map of the Soul: 7. Moon. Kat. January 7, 2020. Time. August 14, 2020. March 4, 2020. https://web.archive.org/web/20200304221045/https://time.com/5760803/bts-new-album/. live.
  5. Web site: BTS announce new album 'Map Of The Soul: 7' and confirm first single release date. Skinner. Tom. January 8, 2020. NME. https://web.archive.org/web/20200325205719/https://www.nme.com/news/music/bts-announce-new-project-map-of-the-soul-7-and-its-coming-very-soon-2593901. March 25, 2020. live. August 14, 2020.
  6. Web site: http://www.billboard-japan.com/d_news/detail/87792/2. ja:BTS、日本4thアルバム『Map of the Soul : 7 ~ The Journey ~』が7月発売. BTS releases fourth Japanese album "Map Of The Soul: 7 ~ The Journey ~" in July. May 8, 2020. Billboard Japan. ja. https://web.archive.org/web/20200523070324/http://www.billboard-japan.com/d_news/detail/87792/2. May 23, 2020. live. August 15, 2020.
  7. Web site: BTS Release New Japanese-Language Album Map of the Soul: 7 ~ The Journey ~. Noah. Yoo. July 14, 2020. Pitchfork. August 15, 2020.
  8. Web site: Key and BPM of On by BTS Musicstax. Music stax. February 22, 2020.
  9. Web site: Map of the Soul: 7 BTS. Big Hit. February 16, 2020. https://web.archive.org/web/20200216161326/https://ibighit.com/bts/kor/discography/detail/map_of_the_soul-7.php. live. February 17, 2020.
  10. Map of the Soul: 7. BTS. 2020. CD booklet. Big Hit Entertainment. South Korea.
  11. Web site: Fuentes . Tamara . BTS's "ON" Lyrics Talk About All the Sacrifices They Have Made to Become Superstars . Seventeen . 28 October 2022 . en-us . 21 February 2020.
  12. Web site: BTS – Map Of The Soul: 7. Aderinkomi. Deb. February 21, 2020. Clash. February 14, 2021. April 3, 2020. https://web.archive.org/web/20200403231948/https://www.clashmusic.com/reviews/bts-map-of-the-soul-7. live.
  13. Web site: Kim . Jae-Ha . BTS' 'Map of the Soul: 7': Album Review . Variety . 28 October 2022 . 23 February 2020.
  14. Bruner . Raisa . Breaking Down the Influences on BTS' 'Map of the Soul: 7' . Time . 29 October 2022 . en . May 2, 2020 . https://web.archive.org/web/20200502114830/https://time.com/5788922/bts-map-of-the-soul-7-review/ . dead .
  15. Web site: BTS to unveil teaser for its new song 'ON' ahead of official release. February 19, 2020. The Korea Herald. https://web.archive.org/web/20200219100047/http://www.koreaherald.com/view.php?ud=20200219000629. February 19, 2020. live. February 19, 2020.
  16. February 22, 2020. BTS (방탄소년단) 'ON' Commentary Film : Dialogue. Online video. YouTube. South Korea. BangtanTV. February 14, 2021.
  17. Web site: BTS To Tour New York And Perform New Song In Epic 'The Tonight Show Starring Jimmy Fallon' Episode. Rolli. Bryan. February 15, 2020. Forbes. February 17, 2020. February 14, 2020. https://web.archive.org/web/20200214180523/https://www.forbes.com/sites/bryanrolli/2020/02/13/bts-to-tour-new-york-and-perform-new-song-in-epic-the-tonight-show-starring-jimmy-fallon-episode/. live.
  18. BTS Will Premiere New Song, Tour NYC on 'Tonight Show Starring Jimmy Fallon'. Shaffer. Claire. February 13, 2020. Rolling Stone. February 17, 2020. February 14, 2020. https://web.archive.org/web/20200214152513/https://www.rollingstone.com/music/music-news/bts-tonight-show-jimmy-fallon-special-episode-new-york-katzs-deli-952164/. live.
  19. Web site: BTS Sings Post Malone, Leads Cardio Class in James Corden's New 'Carpool Karaoke' (Watch). Willman. Chris. February 26, 2020. Variety. February 14, 2021.
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  24. Peaks on the Billboard K-pop Hot 100:
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    • Billboard Korea K-Pop 100. subscription. March 7, 2020. Billboard. August 14, 2020. March 27, 2020. https://web.archive.org/web/20200327095029/https://www.billboard.com/charts/billboard-korea-k-pop-100/2020-03-07. live.
    • Billboard Korea K-Pop 100. subscription. March 14, 2020. Billboard. August 14, 2020. June 12, 2020. https://web.archive.org/web/20200612081430/https://www.billboard.com/charts/billboard-korea-k-pop-100/2020-03-14. live.
  25. BTS Sets New Career Best on Hot 100 as 'On' Blasts in at No. 4; Roddy Ricch's 'The Box' Rules For Eighth Week. Trust. Gary. March 2, 2020. Billboard. August 17, 2020. March 11, 2020. https://web.archive.org/web/20200311111400/https://www.billboard.com/articles/business/chart-beat/9326707/roddy-ricch-the-box-number-one-eighth-week. live.
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  27. BTS Unveil Fierce Manifesto Music Video for 'Map of the Soul: 7' Single 'ON': Watch. Herman. Tamar. February 21, 2020. Billboard. March 4, 2020. February 21, 2020. https://web.archive.org/web/20200221153154/https://www.billboard.com/articles/news/bts/8551575/bts-on-music-video. live.
  28. Web site: BTS Reveal What Matters Most To Them In The Lyrics For "ON". Morin. Natalie. February 22, 2019. Refinery29. March 30, 2020.
  29. Web site: BTS Scores The Fifth-Largest Debut In YouTube History With Their Latest Video. McIntyre. Hugh. February 25, 2020. Forbes. March 4, 2020. March 4, 2020. https://web.archive.org/web/20200304013701/https://www.forbes.com/sites/hughmcintyre/2020/02/25/bts-scores-the-fifth-largest-debut-in-youtube-history-with-kinetic-manifesto-film--come-prima/#287ea1bb495d. live.
  30. Web site: BTS Adds YouTube Record, 'Carpool Karaoke' To Chart-Topping Album. Beech. Mark. February 26, 2020. Forbes. March 4, 2020. February 28, 2020. https://web.archive.org/web/20200228033046/https://www.forbes.com/sites/markbeech/2020/02/26/bts-adds-youtube-record-carpool-karaoke-to-chart-topping-album/#513d390119a1. live.
  31. BTS Release Dramatic Second Music Video For 'ON': Watch. Herman. Tamar. February 27, 2020. Billboard. March 4, 2020. February 28, 2020. https://web.archive.org/web/20200228142533/https://www.billboard.com/articles/news/international/9324160/bts-second-video-on. live.
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  33. Web site: BTS' "ON" Breaks YouTube Premiere Record. Hertweck. Nate. February 28, 2020. GRAMMY.com. February 14, 2021.
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  36. Web site: YouTube Responds to BTS Video Views Concerns. Brendan. Wet ore. February 28, 2020. Paper. October 17, 2020.
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