In the runup to both the February and October United Kingdom general elections, various polling organisations conducted opinion polling to gauge voting intention amongst the general public. Such polls, dating from the previous election in 1970 to the second polling day on the on 10 October 1974, are listed in this article.
All polling data is from UK Polling Report[1]
Survey end date | Pollster | Client | Con | Lab | Lib | Lead | |
---|---|---|---|---|---|---|---|
10 Oct | Oct 1974 general election[2] | 35.8% | 39.3% | 18.3% | 3.5% | ||
9 Oct | Harris | Daily Express | 34.6% | 43% | 19.3% | 8.4% | |
9 Oct | ORC | Evening Standard | 34.4% | 41.8% | 19.4% | 7.4% | |
8 Oct | ORC | The Times | 35% | 44% | 17% | 9% | |
8 Oct | Marplan | The Sun | 33.3% | 43.8% | 19.5% | 10.5% | |
7 Oct | Gallup | The Daily Telegraph | 36% | 41.5% | 19% | 5.5% | |
6 Oct | Harris | Daily Express | 33.5% | 43.5% | 20% | 10% | |
5 Oct | NOP | Daily Mail | 31% | 45.5% | 19.5% | 14.5% | |
4 Oct | Marplan | News of the World | 33.1% | 42.9% | 19.7% | 9.8% | |
3 Oct | Gallup | The Daily Telegraph | 37% | 42.5% | 17.5% | 5.5% | |
3 Oct | Harris | London Weekend Television | 34% | 43% | 20% | 9% | |
2 Oct | Business Decisions | The Observer | 35.5% | 40% | 20% | 4.5% | |
30 Sep | Gallup | The Daily Telegraph | 35% | 42.5% | 19% | 7.5% | |
29 Sep | ORC | The Times | 33% | 42% | 21% | 9% | |
29 Sep | Harris | Daily Express | 35% | 43.5% | 18.5% | 8.5% | |
26 Sep | Gallup | The Daily Telegraph | 39% | 44% | 15% | 5% | |
25 Sep | Business Decisions | The Observer | 36% | 40% | 20% | 4% | |
25 Sep | Harris | London Weekend Television | 34% | 43% | 20% | 9% | |
22 Sep | Harris | Daily Express | 36.5% | 42.5% | 19% | 6% | |
22 Sep | Gallup | The Daily Telegraph | 37.5% | 42.5% | 18% | 5% | |
22 Sep | ORC | Evening Standard | 31% | 45% | 20% | 14% | |
20 Sep | Parliament dissolved and official campaign period begins[3] | ||||||
19 Sep | Harris | London Weekend Television | 33% | 45% | 19% | 12% | |
19 Sep | ORC | The Sunday Times | 35% | 43% | 19% | 8% | |
19 Sep | Business Decisions | The Observer | 36% | 39.5% | 20% | 3.5% | |
17 Sep | Gallup | The Daily Telegraph | 34% | 42% | 20.5% | 8% | |
15 Sep | ORC | The Times | 34% | 38% | 23% | 4% | |
15 Sep | NOP | Daily Mail | 32% | 46.6% | 18.2% | 14.6% | |
12 Sep | ORC | The Sunday Times | 36% | 46% | 16% | 10% | |
4 Sep | Gallup | The Daily Telegraph | 37.5% | 40.5% | 18% | 3% | |
12 Aug | Gallup | The Daily Telegraph | 35.5% | 39.5% | 21% | 4% | |
28 Jul | NOP | N/A | 35.4% | 44.8% | 18.2% | 9.4% | |
15 Jul | Gallup | The Daily Telegraph | 35% | 38% | 21% | 3% | |
17 Jun | Gallup | The Daily Telegraph | 35.5% | 44% | 17% | 8.5% | |
23 May | Newham South by-election | ||||||
13 May | Gallup | The Daily Telegraph | 33% | 46.5% | 17% | 13.5% | |
7 May | 1974 Scottish local elections[4] | ||||||
2 May | 1974 London local elections[5] | ||||||
16 Apr | Gallup | The Daily Telegraph | 33% | 49% | 15.5% | 16% | |
24 Mar | NOP | N/A | 33.6% | 47.7% | 15% | 14.1% | |
18 Mar | Gallup | The Daily Telegraph | 35% | 43% | 19% | 8% | |
17 Mar | NOP | N/A | 35.7% | 43.3% | 17.9% | 7.6% | |
7 Mar | Three Day Week restrictions end[6] | ||||||
28 Feb | Feb 1974 general election | 37.9% | 37.2% | 19.3% | 0.2% |
Survey end date | Pollster | Client | Con | Lab | Lib | Lead | |
---|---|---|---|---|---|---|---|
28 Feb | Feb 1974 general election | 37.9% | 37.2% | 19.3% | 0.2% | ||
28 Feb | Harris | Daily Express | 40.2% | 35.2% | 22% | 5% | |
28 Feb | NOP | Daily Mail | 39.5% | 35.5% | 22% | 4% | |
28 Feb | ORC | Evening Standard | 39.7% | 36.7% | 21.2% | 3% | |
28 Feb | ORC | The Times | 38.7% | 34.9% | 23% | 3.8% | |
28 Feb | Marplan | London Weekend Television | 36.5% | 34.5% | 25% | 2% | |
27 Feb | ORC | Evening Standard | 36.5% | 35% | 25.5% | 1.5% | |
27 Feb | Harris | Daily Express | 38% | 34.5% | 25% | 3.5% | |
27 Feb | Gallup | The Daily Telegraph | 39.5% | 37.5% | 20.5% | 2% | |
26 Feb | NOP | Daily Mail | 40.5% | 35.5% | 22% | 5% | |
24 Feb | Business Decisions | N/A | 35% | 37.5% | 23.5% | 2.5% | |
24 Feb | Marplan | London Weekend Television | 38.5% | 31.5% | 28% | 7% | |
23 Feb | Harris | Daily Express | 40% | 33.5% | 23.5% | 6.5% | |
21 Feb | NOP | Daily Mail | 43.4% | 37.8% | 16.9% | 5.6% | |
21 Feb | Gallup | The Daily Telegraph | 42% | 40% | 16.5% | 2% | |
20 Feb | ORC | Evening Standard | 41% | 35% | 21% | 6% | |
18 Feb | Harris | Daily Express | 43.5% | 38% | 17% | 5.5% | |
18 Feb | Gallup | The Daily Telegraph | 41% | 40.5% | 16.5% | 0.5% | |
17 Feb | Marplan | London Weekend Television | 44% | 35% | 17% | 9% | |
17 Feb | Business Decisions | The Observer | 40.5% | 38% | 19.5% | 2.5% | |
14 Feb | ORC | The Times | 42% | 40% | 16% | 2% | |
14 Feb | Harris | Daily Express | 46% | 35% | 18% | 11% | |
14 Feb | Gallup | The Daily Telegraph | 42.5% | 41.5% | 14% | 1% | |
13 Feb | NOP | N/A | 39.4% | 42% | 16.5% | 2.6% | |
11 Feb | Gallup | The Daily Telegraph | 44.5% | 43% | 11% | 1.5% | |
10 Feb | Business Decisions | The Observer | 44.9% | 37.2% | 11.9% | 7.7% | |
10 Feb | Marplan | London Weekend Television | 45% | 39% | 12% | 6% | |
7 Feb | Parliament dissolved and official campaign period begins[7] | ||||||
4 Feb | Gallup | The Daily Telegraph | 39.5% | 42.5% | 16% | 3% | |
13 Jan | Gallup | The Daily Telegraph | 40% | 38% | 19% | 2% |
Survey end date | Pollster | Client | Con | Lab | Lib | Lead | |
---|---|---|---|---|---|---|---|
18 Dec | Gallup | The Daily Telegraph | 36% | 42.5% | 18.5% | 6.5% | |
2 Dec | NOP | N/A | 35.6% | 43.2% | 20% | 7.6% | |
18 Nov | NOP | N/A | 36.5% | 39.9% | 21.2% | 3.4% | |
18 Nov | Gallup | The Daily Telegraph | 36.5% | 38.5% | 22.5% | 2% | |
8 Nov | Berwick-upon-Tweed, Edinburgh North, Glasgow Govan and Hove by-elections | ||||||
28 Oct | NOP | N/A | 37.5% | 39.7% | 21.3% | 2.2% | |
21 Oct | Gallup | The Daily Telegraph | 33% | 39.5% | 25.5% | 6.5% | |
13 Oct | NOP | N/A | 34.2% | 35.4% | 29.1% | 1.2% | |
9 Sep | NOP | N/A | 33.9% | 40.9% | 23.8% | 7% | |
9 Sep | Gallup | The Daily Telegraph | 33.5% | 43% | 22% | 9.5% | |
15 Aug | NOP | N/A | 28.9% | 41.7% | 27.6% | 12.8% | |
12 Aug | Gallup | The Daily Telegraph | 31.5% | 38% | 28% | 6.5% | |
15 Jul | Gallup | The Daily Telegraph | 35.5% | 45% | 17.5% | 9.5% | |
26 Jul | Isle of Ely and Ripon by-elections | ||||||
24 Jun | NOP | N/A | 39.3% | 43.9% | 14.8% | 4.6% | |
27 Jun | Manchester Exchange by-election | ||||||
17 Jun | NOP | N/A | 41.3% | 41.6% | 15.7% | 0.3% | |
10 Jun | Gallup | The Daily Telegraph | 41% | 42% | 14.5% | 1% | |
7 Jun | 1973 June local elections[8] [9] | ||||||
24 May | West Bromwich and Westhoughton by-elections | ||||||
13 May | Gallup | The Daily Telegraph | 38% | 43.5% | 14.5% | 5.5% | |
6 May | NOP | N/A | 31.9% | 50.1% | 16.9% | 18.2% | |
1–30 May | 1973 May local elections[10] [11] | ||||||
15 Apr | NOP | N/A | 36.6% | 45% | 17% | 8.4% | |
15 Apr | Gallup | The Daily Telegraph | 38% | 41% | 17.5% | 3% | |
12 Apr | 1973 April local elections and Greater London Council election[12] [13] [14] | ||||||
12 Mar | Gallup | The Daily Telegraph | 39% | 43% | 16% | 4% | |
11 Mar | NOP | N/A | 38% | 45.2% | 14.9% | 7.2% | |
8 Mar | 1973 Northern Ireland border poll[15] | ||||||
1 Mar | Chester-le-Street, Dundee East and Lincoln by-elections | ||||||
11 Feb | Gallup | The Daily Telegraph | 38% | 47% | 12.5% | 9% | |
28 Jan | NOP | N/A | 39.9% | 42.7% | 15.4% | 2.8% | |
15 Jan | NOP | N/A | 39.4% | 39% | 20.6% | 0.4% | |
14 Jan | Gallup | The Daily Telegraph | 38.5% | 44% | 15.5% | 5.5% |
Survey end date | Pollster | Client | Con | Lab | Lib | Lead | |
---|---|---|---|---|---|---|---|
17 Dec | NOP | N/A | 39.7% | 42.6% | 15.7% | 2.9% | |
10 Dec | Gallup | The Daily Telegraph | 38% | 46.5% | 12.5% | 8.5% | |
7 Dec | Sutton and Cheam and Uxbridge by-elections | ||||||
3 Dec | NOP | N/A | 37% | 47.4% | 13.7% | 10.4% | |
19 Nov | NOP | N/A | 40.5% | 45.4% | 12.9% | 4.9% | |
12 Nov | Gallup | The Daily Telegraph | 37.5% | 45.5% | 15% | 8% | |
26 Oct | Rochdale by-election | ||||||
22 Oct | Gallup | The Daily Telegraph | 40% | 48% | 8.5% | 8% | |
17 Sep | Gallup | The Daily Telegraph | 38.5% | 49.5% | 9.5% | 11% | |
13 Aug | Gallup | The Daily Telegraph | 40% | 49% | 7.5% | 9% | |
16 Jul | Gallup | The Daily Telegraph | 39% | 49% | 9.5% | 10% | |
11 Jun | Gallup | The Daily Telegraph | 41% | 47% | 10% | 6% | |
14 May | Gallup | The Daily Telegraph | 40.5% | 46.5% | 11% | 6% | |
4 May | Kingston-upon-Thames and Southwark by-elections | ||||||
17 Apr | NOP | N/A | 44.8% | 46.8% | 7.5% | 2% | |
16 Apr | Gallup | The Daily Telegraph | 43.5% | 44.5% | 10% | 1% | |
13 Apr | Merthyr Tydfil by-election | ||||||
12 Mar | Gallup | The Daily Telegraph | 39.5% | 48.5% | 9.5% | 9% | |
13 Feb | Gallup | The Daily Telegraph | 40.5% | 49% | 8.5% | 8.5% | |
16 Jan | Gallup | The Daily Telegraph | 40.5% | 48% | 9% | 7.5% |
Survey end date | Pollster | Client | Con | Lab | Lib | Lead | |
---|---|---|---|---|---|---|---|
12 Dec | Gallup | The Daily Telegraph | 42% | 48% | 7.5% | 6% | |
14 Nov | Gallup | The Daily Telegraph | 42.5% | 48.5% | 7% | 6% | |
17 Oct | Gallup | The Daily Telegraph | 40% | 50% | 8% | 10% | |
30 Sep | Macclesfield by-election | ||||||
23 Sep | Widnes by-election | ||||||
20 Sep | Gallup | The Daily Telegraph | 35% | 54% | 8.5% | 19% | |
16 Sep | Stirling and Falkirk by-election | ||||||
15 Aug | Gallup | The Daily Telegraph | 42% | 48.5% | 7% | 6.5% | |
12 Jul | Gallup | The Daily Telegraph | 33.5% | 55% | 8.5% | 21.5% | |
8 Jul | Greenwich by-election | ||||||
17 Jun | Hayes and Harlington by-election | ||||||
13 Jun | Gallup | The Daily Telegraph | 36% | 54% | 8% | 18% | |
27 May | Bromsgrove and Goole by-elections | ||||||
16 May | Gallup | The Daily Telegraph | 38% | 50% | 9.5% | 12% | |
13 Apr | Gallup | The Daily Telegraph | 44% | 45.5% | 9.5% | 1.5% | |
4 Apr | Gallup | The Daily Telegraph | 44.5% | 48% | 6% | 3.5% | |
1 Apr | Liverpool Scotland and Arundel and Shoreham by-elections | ||||||
14 Mar | Gallup | The Daily Telegraph | 38.5% | 50.5% | 8% | 12% | |
14 Feb | Gallup | The Daily Telegraph | 41.5% | 49% | 8% | 7.5% | |
17 Jan | Gallup | The Daily Telegraph | 42.5% | 47% | 8.5% | 4.5% |
Survey end date | Pollster | Client | Con | Lab | Lib | Lead | |
---|---|---|---|---|---|---|---|
13 Dec | Gallup | The Daily Telegraph | 46% | 44.5% | 6% | 1.5% | |
19 Nov | Enfield West by-election | ||||||
15 Nov | Gallup | The Daily Telegraph | 43.5% | 48% | 6.5% | 4.5% | |
22 Oct | St Marylebone by-election | ||||||
18 Oct | Gallup | The Daily Telegraph | 46.5% | 46.5% | 6.5% | Tie | |
13 Sep | Gallup | The Daily Telegraph | 46.5% | 44% | 8% | 2.5% | |
16 Aug | Gallup | The Daily Telegraph | 47% | 43.5% | 7.5% | 3% | |
18 June | 1970 general election | 46.4% | 43.1% | 7.5% | 3.3% |