Our Time (Lily Allen song) explained

Our Time
Cover:Lily Allen - Our Time.png
Type:single
Artist:Lily Allen
Album:Sheezus
Studio:Echo Studio (Los Angeles)
Genre:Synth-pop
Label:Parlophone
Producer:Greg Kurstin
Prev Title:Air Balloon
Prev Year:2014
Next Title:URL Badman
Next Year:2014

"Our Time" is a song by British singer Lily Allen. The song was released on 10 March 2014, as the third single from Allen's third studio album, Sheezus. The song is prominently featured on the OW Version of the Theme Park Playlist. With its increased popularity however, newer versions of the regular Theme Park Playlist contain the track.

Background

Allen released her second album, It's Not Me, It's You, in 2009, which saw a genre shift to synthpop, rather than the ska and reggae influences used in her debut album, Alright, Still (2006). The album debuted at number one on the UK Albums Chart and the Australian Albums Chart and was well received by critics, noting the singer's musical evolution and maturity. It spawned the hit singles "The Fear" and "Fuck You", popular mostly in Europe. Allen and Amy Winehouse were credited with starting a process that led to the media-proclaimed "year of the women" in 2009, which saw five female artists making music of "experimentalism and fearlessness" nominated for the Mercury Prize.[1]

In 2009, Allen announced that she would be taking a hiatus from musical activities. The following year, she opened a fashion rental shop named Lucy in Disguise with her sister Sarah,[2] followed by the 2011 launching of her own record label.[3]

In 2013, Allen revealed that she had begun working on her third studio album Sheezus. On 20 June 2012, Allen tweeted that she was in the studio working with Greg Kurstin on new music.[4] [5] She changed her professional name from Lily Allen to Lily Rose Cooper.[6] In August 2013, she changed her professional name back to Allen and tweeted new music would be arriving "soon".[7]

Commercial performance

Upon its release, Our Time debuted at 43 on the UK Singles Chart. The single also peaked at number sixty on the Australian Singles Chart. The single failed to match the success Allen's previous singles "Hard out Here" and "Air Balloon" which both reached the top ten.

Music video

The music video for Our Time premiered on YouTube on 10 March 2014. It features Lily Allen with several of her friends (all played by Allen) enjoying a night out, whilst taking a taxi across London.

Notes and References

  1. Web site: Cairns . Dan . The rise of a new wave of female singers . . 25 July 2009 . https://web.archive.org/web/20110615071457/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6725104.ece . 15 June 2011 . 13 November 2013.
  2. Web site: Alexander . Ella . Lily Pops Up . Vogue UK . . 7 September 2010 . 13 November 2013.
  3. Web site: Michaels . Sean . Lily Allen launches own record label . . 21 January 2011 . 13 November 2013.
  4. Web site: Nissim . Mayer . Lily Allen back in the studio with Greg Kurstin . . 20 June 2012 . 13 November 2013.
  5. Web site: Lily Allen Back In The Studio With Greg Kurstin . https://web.archive.org/web/20120623185142/http://www.mtv.co.uk/news/lily-allen/357621-lily-allen-twitter-popjustice-studio-greg-kurstin-pro-green . dead . 23 June 2012 . . 20 June 2012 . 13 November 2013.
  6. Lily Allen Changes Professional Name to Lily Rose Cooper . . . 2 August 2012 . 13 November 2013.
  7. Web site: Lily Allen: new music coming soon? . . . 29 August 2013 . 13 November 2013.
  8. Web site: Chartifacts – April 22, 2014. ARIA Charts. Australian Recording Industry Association. 5 February 2015. dead. https://web.archive.org/web/20140605051354/http://www.ariacharts.com.au/news/45959/chartifacts---april-22,-2014. 5 June 2014. dmy-all.