Proton Iriz Explained

Proton Iriz
Manufacturer:Proton
Production:2014–present
Assembly:Malaysia: Proton City, Perak
Designer:Azlan Othman
Class:Supermini (B)
Body Style:5-door hatchback
Related:Proton Persona (BH)
Layout:Front-engine, front-wheel drive
Engine:1.3 L VVT S4PE DOHC I4
1.6 L VVT S4PH DOHC I4
Transmission:5-speed manual (2014–2021)
CVT
Wheelbase:25551NaN1
Length:NaN1NaN1
Width:NaN1NaN1
Height:NaN1NaN1
Weight:1165-
Sp:uk
Predecessor:Proton Savvy

The Proton Iriz is a supermini (B-segment) produced by Malaysian automobile manufacturer Proton since 2014. It was unveiled on 25 September 2014 at Proton City by the fourth and seventh Malaysia's prime minister, Dr. Mahathir Mohamad. The Iriz platform is also used by its sedan equivalent, the Persona (BH) which was introduced in 2016.

The name Iriz is inspired by the anatomical term iris, responsible for sight and vision.

Pre-launch

Plans for a Proton Savvy replacement were first revealed with the introduction of the Proton EMAS concept cars at the 2010 Geneva Motor Show.[1] The EMAS concept cars were designed by Italdesign Giugiaro and are related to the Lotus Ethos, a similar concept car from Proton's British subsidiary. Proton and Lotus Cars wished to jointly develop the global small car, where the Proton versions will be aimed at the budget conscious and the Lotus models on the hot hatch market.[2] However, since the announcement, Proton has undergone a change in ownership and further details on the joint venture have not been publicized. Proton also considered a tie-up with Mitsubishi Motors in 2011 regarding the development of Proton's upcoming small car.[3]

The first official Iriz details from Proton came in the form of a naming contest called Nama Siapa Hebat? ("Whose Name Is Greatest?" in English).[4] The contest invited all citizens of Malaysia to help name the upcoming car. The name had to be in Malay and was to consist of no more than six letters. The contest ran for one month from 25 June till 25 July 2013. The grand prize winner was to receive a Premium variant of the car upon its launch in 2014. Proton began processing contest entries by August 2013, taking the necessary precautions to avoid trademark conflicts and language ambiguity in global markets.[5]

On 22 August 2014, Proton Chief Technical Officer (CTO) Abdul Rashid Musa held a media briefing on the upcoming P2-30A. The briefing detailed that two new engines will be offered, a 1.3-litre and a 1.6-litre, both of which incorporate variable valve timing (VVT) technology for more power and improved fuel-efficiency. The new Proton will be able to travel from Bukit Kayu Hitam in the very north of the Malay Peninsula to Johor Bahru in the very south, a journey of around 800 kilometres (500 miles) in just a single tank of petrol. It is however worth noting that Proton's older CamPro CPS and more recent CamPro CFE also offer VVT technology. The new 1.3 and 1.6 engines will also offer reduced emissions, in line with Proton's intentions to sell the P2-30A in markets which impose taxes based on emissions such as the European Union. The car will also be offered with an electric power steering (EPS) system for ease of steering and improved fuel efficiency, along with a choice of either manual or automatic transmission. Proton claims that the new engines will be 10% more fuel-efficient in comparison to the older CamPro engines. Additionally, Azlan Othman, Proton's Head of Styling mentioned that the new GSC will maintain Proton's design philosophy of 'timeless beauty'. In his words, “We don't need to be trendy, and then forgotten. We need to be timeless, to have designs that last.” In terms of safety, the Proton GSC will launch as the safest Proton car yet, safer even than the bigger and more expensive Prevé and Suprima S. It will be equipped with no less than 10 computerised electronic systems, 6 airbags and Proton's Reinforced Safety Structure (RESS) with Hot Press Forming (HPF) technology. The P2-30A will be offered in at least 3 variants, namely 'Standard', 'Executive' and 'Premium', in a range of seven different colours. Proton also iterated that the GSC is not a direct successor or replacement to the Savvy as initially believed by the media, but is instead a separate new segment for Proton. The GSC will be a larger B-segment 5-door hatchback, unlike the much smaller A-segment Savvy.

The Iriz originally scheduled for an April, May or June 2014 launch in Malaysia. However, the launch has since been delayed to 25 September. since it has to go a 100,000 km drive cycle on road testing. The Iriz will be the first all-new model to be developed under Proton's new owner, DRB-HICOM. Dr. Mahathir Mohamad, recently appointed chairman of Proton has stated that in a bid to move upmarket, the upcoming Iriz will cost more than expected, but nonetheless still cheaper than its rivals from the same segment. The P2-30A will incorporate better quality components and a long list of standard features never before seen in a small Proton, more even than its bigger siblings, the 2012 Prevé and 2013 Suprima S. Dr. Mahathir has also promised to tackle the issue of quality control among Proton's vendors, with the aim of incorporating the highest quality components from only the best vendors in an effort to improve public confidence in Proton's below-average build quality standards. The Proton Iriz took 4 years to develop at a cost of between RM560 million. The company has also promised a 5-Star ANCAP safety rating for the P2-30A.[6]

Introduction of the Iriz in Mauritius took place in October 2016, while Indonesian introduction occurred in February 2017.[7]

Post-launch

In 2017, Proton Iriz was updated which included various improvements from its sibling, the Persona. The 1.6L Executive variant was released to the public, and the manual transmission was only available on the base Standard model.[8]

In February 2019, Proton released a press release attached with official images showcasing the Proton Iriz facelift.[9] On 28 February 2019, more specifications were revealed on the facelift Iriz during an official media preview. It was revealed that the 1.6L Executive CVT model would make a comeback while the manual transmission will only continue to be offered on the 1.3L Standard model. Automatic headlights becomes standard.[10] On April 23, 2019, Proton officially launched the first facelifted Iriz at the Kuala Lumpur Convention Centre.[11]

On February 18, 2021, Proton released the Proton Iriz R3 limited edition.[12]

On August 5, 2021, Proton launched the second facelifted Iriz, with three new variants available. The 1.3L Standard, 1.6L Executive and 1.6L Active. Both 1.3L Standard MT and 1.6L Premium variants have been dropped. New colours include Citric Orange and Passion Red, the latter replacing the previous Ruby Red.[13]

The 2019 Iriz sees a new seat pattern for the Standard and Executive variants, and the air conditioning controls markings are now white only. The Standard variants feature a double din like-sized head unit with capacitive buttons that are not visible without illumination. This is a similar head unit to that found in Saga, Persona and Exora Standard. The Executive and Premium variant meanwhile has a head unit that runs GKUI with the Premium variant getting Proton's Hi Proton voice recognition feature. A new gear shifter design is only to be found on the Standard MT and Premium CVT variants with a frameless rearview mirror exclusive to the Premium variant. Lastly, there are two types of instrument clusters: one for the Standard with a standard LCD and one for the Executive and Premium variants with full colour and more functionality.

The 2019 Iriz key design changes include revised front fascia with Proton's new infinite weave design language with a chrome strip dubbed ethereal bow and Proton lettering on the rear as well as redesigned front and rear bumpers. For the Executive and Premium variant, in place of the front fog lamps are now LED DRLs. Two new wheel designs are present. A 14-inch single-tone one for 1.3 Standard variant and 15-inch dual-tone wheels for Executive and Premium variants.

On 5 August 2021, Proton launched its second facelift of the Proton Iriz[14] which brought about more changes to its exterior and interior. Gaining an all-new face that's shared with the 2022 Proton Persona[15] for the first time. This includes new bumpers with the top-spec Active variant gaining a rugged crossover look, aimed towards the younger crowd. New 16-inch alloys finish off the exterior, while the interior gains a new look and feel. The dashboard and centre console are new with red highlights found throughout.

Specification

The Iriz measures 3,905mm (12 ft, 8in) in length versus the Myvi's 3,690mm (12 ft, 1in); it is also wider at 1,720mm (5 ft, 7in) (Myvi: 1,665mm (5 ft, 5.6in)), and is 5mm (0.2 in) higher than the Myvi (1,550mm (5 ft, 1in) for Iriz versus 1,545mm for Myvi). The Iriz has a longer wheelbase of 2,555mm (8 ft, 4.6in) versus the Myvi at 2,440mm. The 1.3 litre Iriz is rated at 70 kW (95 PS) at 5,750 rpm, and 120 Nm of torque at 4,000 rpm,[16] while the Myvi 1.3 litre equivalent has lower power (67 kW at 6,000 rpm and 117 Nm torque at 4,400 rpm). Proton uses a 1.6 litre engine pulling 109PS at 5,750 rpm and 150 Nm (111 ft lbs) of torque, which is also higher than the Myvi 1.5 litre engine which pulls 104PS at 6,000 rpm and 136 Nm (100 ft lbs) of torque at 4,000 rpm.

The Proton Iriz is powered by either a 1.3-litre or 1.6-litre four-cylinder engine. Both units are capable of variable valve timing (VVT) and have new blocks, pistons and valves. The new VVT engines are also Euro 5 compliant, but were nonetheless detuned to Euro 4 standards for the domestic market. Proton had announced plans to license a turbo diesel engine from a foreign manufacturer, to better compete in European markets.[17]

Manufacturer's claims
Engine 1.3L VVT 1.6L VVT
Format I4 DOHC 16V I4 DOHC 16V
Total displacement (cc) 1,332 1,597
Bore x stroke (mm x mm) 76x73.4 76x88
Maximum output [(kW)/rpm] (70) / 5,750 (80) / 5,750
Maximum torque (Nm/rpm) 120 / 4,000 150 / 4,000
Maximum speed (km/h) 175 (peak force:185) (MT) / 170 (peak force:180) (CVT) 195 (peak force:215) (MT) / 185 (peak force:200) (CVT)
Acceleration 0–100 km/h (sec) 12.1 (MT) / 13.1 (CVT) 11.1 (MT) / 11.1 (CVT)
Fuel tank capacity (litres) 40 40

Safety

Safety
VariantStandardExecutivePremium
Market
Vehicle Dynamic Control
Hot press forming (HPF)
Airbags2
6

All Iriz variants get Proton's VDC (Vehicle Dynamic Control) active safety net which consists of ESC, TCS, ABS, EBD, BA and HHA. Vehicle Dynamic Control aims to prevent or minimize the risks of a potential accident. It monitors the driver's steering and braking input, and if a loss of traction is detected, VDC automatically reduces engine speed and applies braking pressure, ensuring that the driver remains in control. As for safety, the Iriz was tested again in 2020 and scored a maximum of five stars in the ASEAN NCAP crash test.[18] This is done under the newly revised and restructured protocols of the 2020 ASEAN NCAP guidelines which has a different testing regime over its previous system.[19]

The critical sections of the Iriz's body structure incorporates Proton's RESS hot press forming (HPF) technology, which is five times stronger than normal cold rolled galvanized steel. Proton is one of the earliest adopters of HPF technology, and the company's efforts helped rank Malaysia as the sixth country in the world to adopt HPF manufacturing.[20] [21] [22] In the event of an accident, the Iriz's body control module automatically unlocks all doors to facilitate an emergency exit. The Head Restraint reduces the risk of whiplash by preventing the driver's head from tilting backwards during a rear-end collision. All five seats come with 3-point seat belts, and ISOFIX anchors are also fitted in anticipation of the Iriz's launch in more safety-conscious markets.

Sales

!Year!Malaysia[23]
20142,991
201527,714
201611,757
20175,799
20183,359
20196,673
20207,568
20216,700
20225,639
20237,600

Reception

Proton Iriz sales & production between 2014 and Q2 2016[24] [25]
Country Total Q2 2016 Q1 2016 2015 2014
3,5554,37717,048
Total produced43,1294,8253,23926,7938,272
Notes: Q1 2016 applies for the months of January, February & March 2016 respectively.
Q2 2016 applies for the months of April, May & June 2016 respectively.
Total applies for units sold in the specified country between sales inception and June 2016 respectively.
Total global sales applies for combined units sold in all active markets.
Total produced applies for all units produced between September 2014 and June 2016 respectively.

Awards and accolades

External links

Notes and References

  1. Web site: Paul Tan . Proton showcases the EMAS, EMAS Country and EMAS3 trio of concepts at Geneva 2010! . paultan.org . 2 March 2010 . 15 March 2013.
  2. Web site: Lee Wei Lian . Proton, Lotus to jointly develop global small car . . 22 June 2010 . 2 June 2013 . dead . https://web.archive.org/web/20141112033948/http://www.themalaysianinsider.com/business/article/proton-lotus-to-jointly-develop-global-small-car . 12 November 2014.
  3. Web site: Proton and Mitsubishi explore strategic tie-up . www.motortrader.com.my . 15 September 2011 . 2 June 2013.
  4. Web site: Danny Tan . New Proton compact car confirmed for 2014 – 'Nama Siapa Hebat' naming contest launched . paultan.org . 25 June 2013 . 13 March 2014.
  5. Web site: Chips Yap . Update on Proton contest to name new compact model . paultan.org . 14 August 2013 . 13 March 2014.
  6. Web site: Tim Nicholson . Proton locks in light-car for Australia . goauto.com.au . 18 November 2013 . 13 March 2014 . 12 March 2014 . https://web.archive.org/web/20140312072219/http://www.goauto.com.au/mellor/mellor.nsf/story2/DF4859D6A81F5B53CA257C24001D890B . dead.
  7. Web site: Hafriz Shah . 11 February 2015 . Proton Iriz to be launched in Indonesia in May, "should be cheaper than in Malaysia," said Proton Indonesia . live . https://web.archive.org/web/20150213045537/http://paultan.org/2015/02/11/proton-iriz-to-be-launched-in-indonesia-in-may/ . 13 February 2015 . 13 February 2015 . paultan.org.
  8. Web site: Gerard Lye . 2017 Proton Iriz officially launched – RM44k to RM59k . paultan.org . 5 June 2017 . 16 September 2017.
  9. Web site: PROTON - PROTON RELEASES OFFICIAL PICTURES OF FACELIFTED IRIZ. www.proton.com. 2019-02-25. 2019-05-03. https://web.archive.org/web/20190503074317/https://www.proton.com/en/press-release/2019/february/proton-releases-official-pictures-of-facelifted-iriz/. dead.
  10. Web site: Lye . Gerard . 2019 Proton Iriz facelift – lots of improvements; variant breakdown; RM9.99 booking fee from March 1-11 . Paul Tan's Automotive News . 9 June 2022 . en-US . 28 February 2019.
  11. Web site: 2019 Proton Iriz facelift launched – from RM36,700. 2019-04-23. Paul Tan's Automotive News. en-US. 2019-04-23.
  12. Web site: Tong . Matthew H . 2021 Proton Iriz R3 Limited Edition launched – 500 units only, special R3 decals, 16″ wheels; RM52,900 . Paul Tan's Automotive News . 8 August 2021 . en-US . 18 February 2021.
  13. Web site: Lee . Jonathan . 2022 Proton Iriz facelift launched – new SUV-style Active, LED lights, revised interior, RM40k to RM54k . Paul Tan's Automotive News . 7 August 2021 . en-US . 5 August 2021.
  14. Web site: Lee . Jonathan . 2022 Proton Iriz facelift launched in Malaysia – new SUV-style Active, LED lights; from RM40k to RM54k . Paul Tan's Automotive News . 1 December 2021 . en-US . 5 August 2021.
  15. Web site: Chan . Mick . 2022 Proton Persona facelift launched in Malaysia – 3 variants; 1.6L with CVT, brown leather; from RM46k . Paul Tan's Automotive News . 1 December 2021 . en-US . 5 August 2021.
  16. Web site: Proton Iriz Specs. CarBay Malaysia. 2015-12-16. https://web.archive.org/web/20151222174444/http://www.carbay.my/en/new-car/proton/iriz/specifications. 2015-12-22. dead.
  17. Web site: Direct injection among Proton's Petronas-acquired engine tech. 20 October 2014.
  18. Web site: 2022 Proton Persona, Iriz get 5 stars in ASEAN NCAP . Mick . Chan . 5 August 2021 . paultan.org.
  19. Web site: ASEAN NCAP 2017-2020 Protocol – a closer look . Jonathan . Lee . 18 August 2017 . paultan.org.
  20. Web site: Proton Iriz raih anugerah ASEAN Car of the Year. 22 December 2016.
  21. Web site: PROTON IRIZ TERIMA ANUGERAH KERETA KOMPAK TERBAIK 2017. 2018-11-29. MEKANIKA. 7 October 2017. https://web.archive.org/web/20181129043332/http://www.mekanika.com.my/buletin/proton-iriz-terima-anugerah-kereta-kompak-terbaik-2017. 2018-11-29. live. en.
  22. Web site: Proton Iriz cetus transformasi terbaharu. 2018-11-29. infokereta.com. https://web.archive.org/web/20181129041120/http://www.infokereta.com/15156/proton-iriz/. 2018-11-29. live. en.
  23. Web site: Proton Iriz : Popularity over the Years . data.gov.my.
  24. Web site: MarkLines - Statistics - Annual Sales by Model . marklines.com . 4 August 2015 . dead . https://web.archive.org/web/20140506092223/http://www.marklines.com/en/vehicle_sales/search_model . 6 May 2014.
  25. Web site: MarkLines - Statistics - Annual Production by Model . marklines.com . 4 August 2015 . dead . https://web.archive.org/web/20141219064542/http://www.marklines.com/en/vehicle_production/search_model . 19 December 2014.
  26. Web site: MGDM: Public Areas and Transportation Products. 2017-07-23. Majlis Rekabentuk Malaysia. https://web.archive.org/web/20170723111304/http://www.mrm.gov.my/gallery_ar_publicareas.asp. 2017-07-23. live. en.
  27. News: Asean NCAP awards for Proton, Perodua, Toyota. 30 November 2016. theSundaily. https://web.archive.org/web/20170723111308/http://www.thesundaily.my/node/411987. 2017-07-23. live. 2017-07-23. en. Anugerah-anugerah Asean NCAP untuk Proton, Perodua, Toyota.
  28. Web site: ACOTY 2016: Mazda, Honda and Mercedes-Benz Win At ASEAN Car of the Year 2016. 2016-12-16. 2017-07-23. Carlist.my. Hans. https://web.archive.org/web/20170723111313/https://www.carlist.my/news/acoty-2016-mazda-honda-and-mercedes-benz-win-asean-car-year-2016/43429/. 2017-07-23. live. en. ACOTY 2016: Mazda, Honda dan Mercedes-Benz Memenangi ASEAN Car of the Year 2016.
  29. Web site: 2017 CarSifu Editors' Choice Awards: The what and why - Part 1/3. 2018-11-27. carsifu Star. 9 October 2017 . https://web.archive.org/web/20181127110944/https://www.carsifu.my/news/2017-carsifu-editors-choice-awards-the-what-and-why-part-1. 2018-11-27. live. en.
  30. Web site: MITI: Proton constantly improving sales and customer satisfaction . 2018-11-27. THE EDGE MARKETS. 8 November 2017 . https://web.archive.org/web/20181127111718/http://www.theedgemarkets.com/article/miti-proton-constantly-improving-sales-and-customer-satisfaction. 2018-11-27. live. en.
  31. Web site: AURIZN AWARDS 2018. 2018-11-27. EVOMALAYSIA.COM. https://web.archive.org/web/20181127112615/https://www.evomalaysia.com/2018-aurizn-awards-cars-of-malaysia-winners/. 2018-11-27. live. en.
  32. Web site: CARS OF MALAYSIA 2019. 2019-08-11. EVOMALAYSIA.COM. https://web.archive.org/web/20190811055248/https://evomalaysia.com/2019-cars-of-malaysia-results. 2019-08-11. live. en.
  33. Web site: 2019 CarSifu awards: Why cars won. Carsifu. 2019-09-26. CarSifu. 2019-09-27.