Rakuten France Explained

Rakuten France
Company Type:Subsidiary
Parent:Rakuten
Foundation:August, 2000
Location City:Paris
Location Country:France
Key People:Fabien Versavau (CEO)
Num Employees:250
Industry:Electronic commerce
Products:Books, music, video, games, computing, high tech, Fashion, Home, food.
Url:https://fr.shopping.rakuten.com
Launch Date:2000

Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com. In 2010, it was purchased by Rakuten and in 2018, it was rebranded from PriceMinister to Rakuten.

History

The company was founded in August 2000, originally located in Paris, at 57 Boulevard de la Villette, in a former zeppelin factory dating from the 1880s.

In June 2010, the company was bought by Rakuten,[1] the largest Japanese e-commerce site. The company moved in January 2012 to the former department store "Au Reaumur" in central Paris. In May 2014, four years after the acquisition by Rakuten, Pierre Kosciusko-Morizet and announced that they were leaving their positions as CEO and COO of Rakuten Europe and general director of PriceMinister. Olivier Mathiot, co-founder and former director of marketing and communications, was promoted to CEO of PriceMinister.

In late 2018, the site was rebranded as Rakuten and then transferred to the Rakuten domain.[2] That year Fabien Versavau became CEO.[3]

See also

Notes and References

  1. Web site: Rakuten to acquire France's PriceMinister for approximately €200 million. Robin. Wauters. TechCrunch.
  2. Internet Archive Wayback Machine 2018
  3. https://www.strategies.fr/guides-annuaires/nominations/4018938W/fabien-versavau-nouveau-patron-de-rakuten-france.html "Fabien Versavau, nouveau patron de Rakuten France - Stratégies"