| Sale | |
| Former Name: | S-ale |
| Type: | Subsidiary |
| Industry: | Retail |
| Foundation: | |
| Location Country: | Finland |
| Locations: | 300 |
| Num Locations Year: | 2024 |
| Products: | Groceries |
| Owner: | S Group |
| Homepage: | Sale |
Sale (in Finnish ˈsɑle/) is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.[1] Initially, the chain was called S-ale.[2] Before that, Sales replaced the former small S-stores that were not part of any chain.[3] As of 2024, the chain has 300 stores in Finland.[4]
Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In the Helsinki metropolitan area, the S Group uses the brand Alepa for similar stores.