Sungsimdang Explained

Sungsimdang
Industry:Bakery
Founder:Lim Gilsun
Hq Location:15 Daejong-ro 480beon-gil, Jung-gu
Hq Location City:Daejeon
Hq Location Country:Korea
Products:Soboro-ppang, chive bread
Parent:Rosso Ltd.
Hangul:성심당
Rr:Seongsimdang
Mr:Sŏngsimdang

Sungsimdang is a Western-style bakery in Daejeon, South Korea. It is most well known for soboro-ppang and chive bread. The small chain is said to be one of the best in the nation[1] and is a representative brand of the city.[2] [3] Annual sales were KRW 53.2 billion in 2018.[4]

Description

Founded in 1956 as Sungsimdang, the bakery was incorporated in 2001 as Rosso Ltd. under Lim Gilsun. After incorporation, the brand opened additional bakery locations and also restaurants solely within Daejeon. In 2012, the brand received patent 10-1104547 for their soboro-ppang recipe.[5] Sungsimdang baked bread for Pope Francis during is visit to the peninsula in 2014. The following year, Gilsun was granted the Order of St. Gregory the Great as he had been donating bread to orphanages and nursing homes for decades.[6] [7] [8]

Seongsimdang continued to grow, with annual sales reaching 40 billion won in 2015. In 2021, it topped the list of non-branded bakeries in the country, recording 63 billion won in sales. It also recorded 80 billion won in sales in 2022, and surpassed 100 billion won with 124.3 billion won in 2023.[9]

It is a famous bakery that ranks first in sales among non-franchised bakeries nationwide. It is one of the most famous places in Daejeon and the most recognizable among the three major bakeries in the country. In addition to running the highest profile among famous bakeries, it is a bakery that has been introduced in the Michelin Guide and is evaluated as one of the best practices and representatives of local self-employment.[10]

See also

External links

Notes and References

  1. Web site: [SN여행] 우리나라 5대 빵집 중 하나인 대전 '성심당' ]. 이연선 . 16 October 2015 . Sisun News . 7 September 2023 . Korean.
  2. Web site: 지역대학생들이 꼽은 대전 대표기업 한화·성심당 . 정재훈 . 2 December 2012 . 충천투데이 . 7 September 2023 . Korean.
  3. Web site: "역시, '성심당'이 대전 최고 명소" . 신정훈 . 29 March 2020 . . 7 September 2023 . Korean.
  4. Web site: '대전의 빵집' 성심당, 매출 500억 기업됐다 . 김재후 . 3 April 2019 . . 7 September 2023 . Korean.
  5. Web site: 특허로 보호받는 최상의 레시피 '튀김소보로'의 성심당 . 김은호 . 8 November 2022 . 윕뉴스 . 7 September 2023 . Korean.
  6. Web site: 성 대 그레고리오 교황 기사 훈장 수여 . 이명수 . 3 September 2015 . 대전인터넷신문 . 7 September 2023 . Korean.
  7. Web site: 訪韓 교황 위해 매일 빵 만든 '성심당' 임영진, 교황청 훈장 . 김성윤 . 4 September 2015 . . 7 September 2023 . Korean.
  8. Web site: 이명수·임영진 대표, 성 대 그레고리오교황 기사 훈장 . 오정현 . 1 September 2015 . 대전일보 . 7 September 2023 . Korean.
  9. News: Lee . jongseop . The power of the local bakery 'Sungsimdang'...I beat Paris Baguette and Tous Les Jours, too .
  10. Web site: Kim . minji . 2022-10-25 . Top 10 Bread Manufacturers Sales .