Ugly Is Beautiful Explained

Ugly Is Beautiful
Type:studio
Artist:Oliver Tree
Cover:Ugly Is Beautiful.png
Caption:Digital cover
Genre:
Length:37:28
Label:Atlantic
Prev Title:Do You Feel Me?
Prev Year:2019
Next Title:Welcome to the Internet
Next Year:2021

Ugly Is Beautiful is the second and debut major-label studio album by American singer-songwriter Oliver Tree. The album was originally scheduled for release on March 27, 2020 and delayed to June 12, 2020 through Atlantic Records, before being delayed again and released on July 17, 2020. In addition to Tree himself, the album features production from Andrew Goldstein, David Pramik, Marshmello, NVDES, Rogét Chahayed, Stint, and frequent collaborator Whethan, among others. The album debuted at number 14 on the Billboard 200 and number one on the Top Rock Albums chart. A deluxe version titled Ugly Is Beautiful: Shorter, Thicker & Uglier was released on May 28, 2021.

Background

Tree began hinting at Ugly Is Beautiful shortly after the release of the single "Hurt" in December 2018. He then embarked on a tour of the same name as the album.[2] On August 2, 2019 he released Do You Feel Me?, an EP that contains six songs, four of which appear on Ugly Is Beautiful.

On December 6, 2019, Tree released the single "Cash Machine", and announced that Ugly Is Beautiful would be released on March 27, 2020.[3] However, on March 25, just two days before the initial release date, it was announced that the album had been delayed due to the COVID-19 pandemic. Tree announced jokingly that due to the pandemic, the album had been cancelled and that while he still planned to release it "within the next 5-10 years", for now he was "officially going into retirement".[4]

On April 7, 2020, Tree released "Let Me Down", which he jokingly announced as his "final song and video ever".[5] However, on May 19, 2020, following a brief social media blackout, he posted an Instagram live video on his account that showed him being "kidnapped" by someone, as well as a picture of Ugly Is Beautifuls album cover. The "kidnapper" then stated that if the post with his album cover got to 100,000 comments, he would reveal the release date for the album. The post made it to 100,000 comments in about 45 minutes only for the comment goal to be updated to 250,000, which was also reached. The "kidnapper" then updated the comment goal to 500,000, then to 1,000,000. Finally, once this goal was reached, a video was posted to Instagram in which Oliver announced that Ugly Is Beautiful would be released on June 12. Tree then stated that if the album cover post reached 2,000,000 comments, he would release a new song and music video. The post reached this goal on May 25, and the next day, on May 26, he released the single "Bury Me Alive" along with pre-orders and a release date for the album for June 12, 2020.[6]

On June 8, 2020, Tree announced that he had decided to delay the album yet again, due to the issues of racism and police violence against black people going on at the time after the murder of George Floyd, and the protests surrounding it. He stated that he "did not believe it was an appropriate time" to release the album when "much bigger things" deserved attention. The new release date was revealed to be July 17.[7]

On July 14, 2020, the tracklist for the album was revealed.[8]

Deluxe version

On May 28, 2021, a deluxe version of the album titled Ugly Is Beautiful: Shorter, Thicker & Uglier was released featuring seven tracks not included on the standard version, including the single "Out of Ordinary" The cover is slightly altered, with the same image of Tree holding balloons behind a fire, but instead smiling.

Promotion

Tree promoted Ugly Is Beautiful with the graphic novel Oliver Tree vs. Little Ricky: Alien Boys from Z2 Comics.[9] [10]

Critical reception

Ugly Is Beautiful received mixed reviews from music critics. Ben Jolley of NME said that "beyond the fuzzy guitars and old-school hip-hop beats, Tree's thought-provoking narrative – which tackles depression, loneliness, commercialism, bullying and ignoring haters – proves he's more than a piss-taking internet troll" and that the album "just about silences his credibility critics by delivering wall-to-wall pop-rock ragers while encouraging fans to be unashamedly themselves".[11] However, Cat Zhang of Pitchfork wrote that "for an artist chasing shock and bombast, Oliver Tree's music is surprisingly tame" and criticized the album's length and Tree's voice which "is riddled with distortion, casting a fuzzed-out sameness over even the more left-field selections". Zhang said that Tree's lyrics "indicate deeper struggle behind Tree's ludicrous facade, touching on the same themes of being an outsider, fucking up, and dealing with negativity, although in the vaguest possible terms" but that they appeared heartfelt. She concluded that "the album contains glimmers of a better artist" but was unsure how much of Tree's persona was down to him or other people.[12]

Track listing

Notes

Personnel

Credits adapted from Tidal.[13]

Musicians

Technical

Charts

Year-end charts

Year-end chart performance for Ugly Is Beautiful
Chart (2020)Position
US Top Rock Albums (Billboard)[14] 74
Chart (2021)Position
US Top Rock Albums (Billboard)[15] 85

Notes and References

  1. Web site: UGLY IS BEAUTIFUL – OLIVER TREE ALBUM REVIEW. TotalNtertainment. July 20, 2020. August 28, 2021.
  2. Web site: Oliver Tree announces Ugly is Beautiful tour 2019.
  3. Web site: Greenwood. Koltan. December 6, 2019. Oliver Tree drops over-the-top "Cash Machine" video, debut album details. June 9, 2020. Alternative Press.
  4. Web site: Oliver Tree. www.facebook.com.
  5. Web site: Mao. Jessica. Oliver Tree delivers final song and performance in, 'Let Me Down' [Watch]]. April 11, 2020. Dancing Astronaut. June 9, 2020.
  6. Havens. Lyndsey. May 27, 2020. Oliver Tree Announces Debut Album, Shares New Single. June 9, 2020. Billboard.
  7. Web site: Instagram post by Oliver Tree . June 9, 2020 . Instagram.
  8. Web site: Tracklist Leaked on Google!!!. 14 July 2020.
  9. News: Grunenwald. Joe. May 5, 2021. EXCLUSIVE: Whoa Nelly! Take a first look at OLIVER TREE VS. LITTLE RICKY: ALIEN BOYS. December 17, 2021. The Beat.
  10. Web site: Heinrichs. James. May 3, 2021. EXCLUSIVE: Oliver Tree's Surreal Humor Shines In New Graphic Novel. December 17, 2021. Screen Rant.
  11. Web site: Jolley . Ben . Oliver Tree – Ugly Is Beautiful review: more than just a piss-taking internet troll . . July 22, 2020 . July 27, 2020.
  12. Web site: Zhang . Cat . Oliver Tree: Ugly Is Beautiful Album Review . . July 23, 2020 . July 27, 2020.
  13. Web site: Credits / Ugly Is Beautiful / Oliver Tree . . July 20, 2020.
  14. Top Rock Albums – Year-End 2020. Billboard. December 21, 2020.
  15. Top Rock Albums – Year-End 2021. Billboard. January 16, 2022.