VK (drink) explained

VK
Type:Alcopop
Manufacturer:Global Brands
Origin:United Kingdom
Introduced:1997
Abv:4%

VK is a brand of alcopop produced by Global Brands.[1] It is sold and marketed in the United Kingdom. Morning Advertiser ranked it as the second most popular UK ready-to-drink in 2022, after WKD.[2] [3]

Product information

VK contains 4% alcohol by volume (ABV). The drink was launched in 1997 in Chesterfield, Derbyshire, England.[4]

Varieties

No. Name Information
1 VK Blue Mixed fruit flavour
2 VK Raspberry & Peach Raspberry and peach flavour
3 VK Strawberry & Lime Strawberry and lime flavour
4 VK Black Cherry Cherry flavour
5 VK Apple & Mango Apple and mango flavour[5] [6] [7] [8]
6 VK Tropical Fruits Tropical fruits flavour
7 VK Orange & Passionfruit Orange and passionfruit flavour
8 VK Watermelon Watermelon flavour[9]
9 VK Pineapple & Grapefruit Pineapple and grapefruit flavour, low calories and low alcohol[10]
10 VK Pear Pear flavour, now discontinued[11]
11 VK Ice Iced lemon flavour
12 VK Candy Cane Strawberry and peppermint seasonal edition flavour
13 VK & Soda Berries Lower alcohol and sugar VK, Berry flavour
14 VK & Soda Lime Lower alcohol and sugar VK, Lime flavour
15 VK Chocolate Orange Chocolate and orange seasonal edition flavour
16 VK Apple & Blackcurrant Apple and Blackcurrant flavour[12] [13]

References

  1. Web site: VK . 2023-03-08 . Global Brands . en-GB.
  2. Web site: WKD Blue tops RTD category . 2023-02-24 . . 28 November 2022 . en-GB.
  3. Web site: The Drinks List – top brands to stock in 2022 . 2023-03-08 . . 29 November 2021 . en-GB.
  4. Web site: VK founder follows in father's footsteps . 2023-02-24 . . 10 October 2017 . en.
  5. Web site: Apple & Mango . VK Official . 23 July 2024.
  6. News: Martin . Felicity . Watch me work it, I’m perfect! The return of electro-house, pop’s trashiest, brattiest sound . 23 July 2024 . . 23 July 2024.
  7. News: French . Phoebe . Research reveals top student drinks . 23 July 2024 . The Drinks Business . 19 September 2017 . A study conducted by mobile payment app Yoyo Wallet has revealed that UK students are opting for spirits in favour of beer and cider, while wine does not appear in the list of the 20 most popular drinks bought through the company..
  8. News: What's hitting the shelves? New beverage launches . 23 July 2024 . beveragedaily.com . 6 February 2023 . https://archive.today/20230206161228/https://www.beveragedaily.com/Article/2023/02/06/new-beverage-launches-from-rtd-alcohol-to-coffee . 6 February 2023 . ...the original VK range, which includes VK Blue, VK Strawberry & Lime, VK Orange & Passion Fruit, VK Tropical Fruits, VK Apple & Mango, VK Watermelon, VK Black Cherry, and VK Raspberry & Peach....
  9. Web site: Bar magazine . VK unveils new watermelon flavour following public demand . 16 August 2018 . 2023-03-08 . en-US.
  10. Web site: 2009-04-23 . Global Brands launch low calorie, low alcohol RTD . 2023-03-08 . Talking Retail . en.
  11. Web site: 2008-09-04 . Global Brands adds VK Pear to Vodka Kick range . 2023-03-08 . Talking Retail . en.
  12. News: VK rolls out on-trend Apple & Blackcurrant flavour . 23 July 2024 . Scottish Local Retailer Magazine.
  13. News: VK adds Apple & Blackcurrant flavour to range . 23 July 2024 . Convenience Store . July 2, 2024 . en.

External links