WLFV | |
City: | Midlothian, Virginia |
Area: | Richmond, Virginia |
Branding: | K-Love |
Frequency: | 98.9 MHz |
Airdate: | November 22, 1971 (as WJMA-FM) |
Format: | Contemporary Christian |
Erp: | 4,800 watts |
Haat: | 227.4m (746.1feet) |
Class: | B1 |
Facility Id: | 54872 |
Callsign Meaning: | WoLF Virginia (previous format) |
Former Callsigns: | WJMA-FM (1971–1984) WVJZ (1984–1990) WJMA-FM (1990–2004) WCUL (2004–2005) WWLB (2005–2014) |
Former Frequencies: | 96.7 MHz (1971–2001) |
Owner: | Educational Media Foundation |
Sister Stations: | WARV-FM, WKYV |
Webcast: | Listen Live |
Website: | klove.com |
WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia and serving the Greater Richmond Region. The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF). WLFV's transmitter is off Basie Road in Henrico, Virginia.[1]
WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.[2]
Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.[3]
On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[4] On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.[5]
WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.[6] Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.[7] Despite the change in ownership and format, the station retained its WLFV call letters.