WLLI (FM) explained

WLLI
Above:Simulcasting WLYE-FM Glasgow
City:Munfordville, Kentucky
Area:Bowling Green, Kentucky
Branding:Big Willie
Frequency:102.3 MHz
Translator:98.5 W253BN (Glasgow)
Airdate:August 1, 1964 (as WLOC-FM)
Format:Country
Erp:2,800 watts
Haat:125 meters
Class:A
Facility Id:61047
Licensing Authority:FCC
Coordinates:37.1781°N -85.9208°W
Callsign Meaning:"Willie"
Affiliations:Fox News Radio
Real Country (Westwood One)
Owner:Royse Radio, Inc
Sister Stations:WCLU, WLYE-FM
Webcast:Listen Live
Website:WLLI website

WLLI (102.3 MHz) is an FM radio station broadcasting a country music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.[1]

History

The station first signed on the air as WLOC-FM on August 1, 1964.[2] The station initially simulcast programming from its then-AM sister station WLOC (1150 kHz). On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996.[3] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.

On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM (96.7 MHz) in Bowling Green.

On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM (94.1 MHz) in Glasgow, branded as "Willie Country".[4]

Notes and References

  1. Web site: WLLI Facility Record . United States Federal Communications Commission, audio division .
  2. http://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=81899 FCC history card for WLLI
  3. Web site: WLLI Call Sign History . United States Federal Communications Commission, audio division .
  4. News: Willie Triples Up In Southern Kentucky. Radioinsight. February 4, 2022.