I Am Other Explained

Parent:Sony Music Entertainment
I Am Other
Founder:Pharrell Williams
Founded:2012
Distributor:Columbia Records (music label)
YouTube (web)
Country:United States
Location:New York, NY

I Am Other (stylized as i am OTHER) is a multimedia creative collective and record label created by Pharrell Williams, that serves as an umbrella for all of his endeavors, including Billionaire Boys Club, ICECREAM apparel and textile company Bionic Yarn. There is also a dedicated YouTube channel[1] launched by the artist, record producer and fashion designer in 2012.[2] The channel was launched as part of YouTube's $100 million original channel initiative. The programming on the I Am Other channel focuses on music, culture, fashion and the arts.[3] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts." The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes.

Historical programming

External links

Notes and References

  1. News: Life's Hard, Web Series Gracefully Illustrates. The New York Times. 13 July 2012 . 13 March 2013. Caramanica . Jon .
  2. Web site: Pharrell Williams Launches Now Obligatory Cultural Movement Company. The A.V. Club. 21 May 2012 . 13 March 2013.
  3. Web site: Pharrell teams with Google for i am OTHER YouTube Channel. AllHipHop.com. 16 August 2012. 13 March 2013.
  4. News: Issa Rae Talks Awkward Black Girl Season 2 Finale And Youtube's Awkward Moments. What’s Trending. 13 March 2013. 19 February 2013. https://web.archive.org/web/20130219020624/http://whatstrending.com/2013/02/issa-rae-talks-awkward-black-girl-season-2-finale-youtubes-awkward-videos/. dead.
  5. Web site: Our Un-Awkward Conversation with Awkward Black Girl Creator Issa Rae. Paper Magazine. 13 March 2013.
  6. Web site: Pharrell Williams Enlists Nardwuar For "i am OTHER" Weekly Interview Series. HipHopDX . 22 May 2012. 13 March 2013.
  7. Web site: Watch: Nardwuar vs. Wiz Khalifa. Vibe Magazine. 27 March 2013.
  8. News: Watch: Nardwuar vs. 2Chainz. Vibe Magazine. 27 March 2013.
  9. News: Web series 'Voice of Art' aims camera on street artists, activists. https://web.archive.org/web/20140813005708/http://articles.latimes.com/2012/nov/20/entertainment/la-et-cm-voice-of-art-20121121. dead. 13 August 2014. Los Angeles Times. 13 March 2013.
  10. News: An activist shows "Migration is Beautiful" through art. NBC Latino. 13 March 2013. 27 January 2013. https://web.archive.org/web/20130127034542/http://nbclatino.com/2013/01/15/video-an-activist-shows-migration-is-beautiful-through-art/. dead.
  11. Web site: Voice of Art- Graffiti Artists vs. GMOs. Endless Canvas. 13 March 2013.
  12. Web site: Getting into Club Chrissie. Style.com. 13 March 2013.
  13. Web site: StereoTypes host Ryan Hall on the Beauty of Breaking Society's Stereotypes Interview. New Media Rockstars . 13 March 2013.
  14. Web site: Get High With Cloudy an Imagination Fueled Sky Tour . Fast Company. 13 August 2010 . 13 March 2013.
  15. Web site: Pharrell Williams unfolds content driven concept . Variety. 17 May 2011 . 13 March 2013.