Semrush Explained
Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush.[4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.[6] The keyword research tool provides various data points on each keyword.[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8] [9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10]
As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose.[11] [12] It went public in March 2021 and trades on .[13]
History
Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices.[14]
The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[15] before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries.[14]
In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[16] [17]
In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[18]
In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol .[19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[20] [21]
In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[22] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[23] [24]
Mergers and acquisitions
Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [25] In March 2022, Semrush acquired intelligence and sales platform Kompyte, marking the companies first acquisition of a non search focused platform.[26]
In March 2023, SEO community Traffic Think Tank was also acquired.[27]
Notes and References
- Web site: Semrush Inc . Bloomberg . 12 July 2021.
- Web site: Semrush Culture . Comparably.
- Web site: Semrush Announces Fourth Quarter and Full Year 2022 Financial Results. investors.semrush.com . 2023-05-31.
- Book: Ward, Anne . The SEO Battlefield: Winning Strategies for Search Marketing Programs . 64 . . Newton, Massachusetts. 2017 . 978-1491958377 .
- Web site: Lucia. Maffei. Boston Business Journal. March 2, 2021. Boston software company SEMrush plans IPO . Bizjournals.
- Book: Sabin-Wilson, Lisa . WordPress All-in-One For Dummies . 429 . For Dummies . 2013 . 978-1118383346 .
- Book: Jones, Kristopher . Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing . 21 . . Hoboken, New Jersey. 2013 . 978-1118551745 .
- Book: Teach Yourself VISUALLY Search Engine Optimization. 68 . . New York City. 2013 . Aravind . Shenoy. Anirudh. Prabhu . 978-1118470664.
- Book: Elmansy, Rafiq . Introducing SEO: Your quick-start guide to effective SEO practices. 68 . . Hoboken, New Jersey. 2013 . 978-1484218532.
- Web site: Rob. Marvin. August 31, 2019. Semrush Review . PCMag.
- Web site: Semrush . Comparably.
- Web site: Semrush . . March 1, 2021 . February 8, 2022.
- Web site: Document . 2022-11-02 . www.sec.gov.
- Web site: Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company . Shulman . Robyn D. . . 7 April 2017 . 9 July 2021.
- Web site: SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic . https://web.archive.org/web/20091206050726/http://www.prweb.com/releases/2007/06/prweb530661.htm . dead . December 6, 2009 . PR Web . 4 June 2007 . 9 July 2021.
- News: Benjamin. Mullin. April 24, 2018. Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion . The Wall Street Journal.
- News: Mark. Shapland. Tech Tracker round-up . Evening Standard. 25 April 2018.
- Web site: Semrush Unveils New Logo and Refreshed Visual Identity . Semrush . 11 December 2020 . 9 July 2021.
- Web site: Hill . Chris . 2022-01-27 . SEMrush: What to Know About This Overlooked IPO Stock . 2022-06-16 . The Motley Fool . en.
- Web site: Yahoo news.
- Web site: Semrush IPO: S-1 Data, Product Overview & Competitive Landscape . Hogan . Bruce . SoftwarePundit . 21 May 2021 . 9 July 2021.
- Web site: Semrush Introduces Tools To Help Build Content, Expands Support For List Management . 2022-06-16 . www.mediapost.com . en.
- Web site: Introducing a Powerful Semrush Backlinks Integration . 2022-08-12 . Semrush . en.
- Web site: Surfer ╳ Semrush The dynamic duo you've been waiting for . 2022-08-12 . surferseo.com . en.
- Web site: Nguyen . George . Semrush acquires SEO training website Backlinko . Search Engine Land . 20 January 2022 . January 20, 2022.
- Web site: Nguyen . George . March 2, 2022 . Semrush buys Kompyte so it can upsell competitive intelligence tools . Search Engine Land.
- News: Southern . Matt G. . 16 March 2023 . After Semrush Acquired Traffic Think Tank, What's Next? Insights From Co-founder Matthew Howells-Barby . Search Engine Journal.